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bibliograpy (Note: this bibliography is compiled from write, various sources and is by no means complete) Doris Lessing by Mona Knapp. Bar Exam 2012? Doris Lessing: A Checklist by Selma R. Burkom. The short story Flight published in TREK 12 , September 1948. 1948 The Pig (short story) and Flight (short story), publshed in write act essay, TREK, 12 (April 1948) 1949 The short story Under My Hand published in TREK 13 , February 1949. The short story Fruit From Ashes published in TREK13 , October 1949. Michael Joseph, 1950. Heinemann Educ, 1973. I Write My Name College? Penquin (Adaptation - retold by Andy Hopkins and Joc Potter), 1992. Bantam Books, 1952. Ballantine Books, 1964. Popular Library, 1970's.

New American Library (A Plume Book), 1976. The Nuissance (short story) published in Towards the best way to Sun: A Miscellany of Southern Africa , edited by Roy Macnab. London: Collins. A Persuasive? Michael Joseph, 1952. MacGibbon Kee, 1965 (in one volume with A Proper Marriage) Simon Schuster, 1964 (in one volume with A Proper Marriage) Plume (Penquin), 1970.

Michael Joseph, 1953. Best Act Essay? Michael Joseph, 1954. MacGibbon Kee, 1965 (in one volume with Martha Quest) Simon Schuster, 1964 (in one volume with Martha Quest) Plume (Penquin), 1970. Received Somerset Maugham Award of the Society of Authors for Five: Short Novels. A Road to for thesis, the Big City (short story), Pick of best act essay Today's Short Stories 5. Essays In Corporate Communications? 1955 A Mild Attack of Locusts (short story), published in best write act essay, the New Yorker, February 26, 1955. Through The Tunnel (short story), published in the New Yorker, August 6, 1955. David Sedaris The End Affair? Michael Joseph, 1956. Best Way To Write? Sphere Books, 1967.

Prometheus (Liberty Book Club), 1959. Myself As Spokesman (essay), New Yorker, 31, January 21, 1956 (also referred to steps to writing a persuasive, as Myself as Sportsman in some sources) Being Prohibited (essay), New Statesman and write act essay Nation, 51, April 2, 1956. Kariba Project (essay), New Statesman and Nation, 51, June 9, 1956. Plea for the Hated Dead Woman (poem), New Statesman and Nation, 51, June 30, 1956. Michael Joseph, 1957. Ballantine Books, 1968. Popular Library, 1970's. MacGibbon Kee, 1957. The Black Madonna (short story), published in Winter's Tales 3. Two Cars? London: Macmillan. The Small Personal Voice (essay), in Declaration.

MacGibbon Kee, 1957. Reader's Union, 1959. Best? Flavours of comparing essay Exile (short story) published in The London Magazine - Vol. Best Write Act Essay? 4, No. 2., edited by essays in corporate John Lehmann; London: Chatto Windus. 1957. Way To Act Essay? Tobacco Farm (article) with drawings by Paul Hogarth, published In The Countryman, A Quarterly Non-Party Review and Miscellany of Rural Life and essays communications Work for act essay the English-speaking World, Volume LIV, No. 2, Summer 1957.

Michael Joseph, 1958. MacGibbon Kee, 1965. Hart-Davis, MacGibbon, 1977. David Sedaris The End Of The Affair? Simon Schuster, 1966 (in one volume with Landlocked) Plume (New American Library), 1970 (reprinted by Plume/Penquin) Mr. Write? Dolinger (play) (also know under the title Before the sedaris the end of the Deluge ), was produced at the Oxford Playhouse, England. The play is unpublished. Each His Own Wilderness (play) was performed by act essay the English Stage Society at the Royal Court Theatre, London, on 23 March.

London Diary (essay), New Statesman, 55, March 15, 1958. Essays Communications? London Diary (essay), New Statesman, 55, March 22, 1958. Desert Child (essay), New Statesman, 56, November 15, 1958. 1959 Each His Own Wilderness (play) published in New English Dramatists, Three Plays introduced and edited by best write act essay E. For Thesis Proposal? Martin Browne. (Each His Own Wilderness, Doris Lessing; The Hamlet of Stepney Green, Bernard Kops; Chicken Soup with Barley, Arnold Wesker.) Flamingo, 1996 ( Play with a Tiger and Other Plays ) Crisis in Central Africa: The Fruits of act essay Humbug (essay), Twentieth Century, 165, April 1959. 1960 In Pursuit of the English: A Documentary.

MacGibbon Kee, 1960. Sphere Books Limited, 1968. Simon Schuster, 1961. Ballantine Books, 1966. Popular Library, 1970's. In Pursuit of the English (excerpt), Alienation . London: MacGibbon Kee. Through the Tunnel (short story), published in Great Stories From The World of Sport , editors Peter Schwed and Herbert Warren Wind. London: Heineman. Ordinary People (essay), New Statesman, 59, June 25, 1960. Our Friend Judith (short story), Partisan Review, 27, Summer 1960.

1961 The Truth About Billy Newton (play) was produced Salisbury, Wiltshire, England. The play is unpublished. A Persuasive Speech? African Interiors (essay), New Statesman, 62, October 27, 1961. Letter to the Editor , New Statesman, 62, November 3, 1961. Way To? Smart Set Socialists (essay), New Statesman, 62, December 1, 1961. Homage for Isaac Babel (short story), New Statesman, 62, December 15, 1961. Michael Joseph, 1962, 1972, 1986. Penquin, 1964, 1972. Simon Schuster, 1962, 1984. Ballantine Books, 1968.

Caedmon (audio tape: excerpt from The Golden Notebook ), 1986. Borgo Press, 1994. Play with a Tiger produced at the Comedy Theatre, London. Michael Joseph, 1962. Davis-Poynter Ltd, 1972. From the Black Notebook (excerpt from The Golden Notebook ), Partisan Review, 29, Spring 1962. The New Man (short story), New Statesman, 64, September 7, 1962. Interview in Authors Talking. The Grass is Singing adapted as a television play. New York Essays 2012? MacGibbon Kee, 1963. Simon Schuster, 1963.

Ballantine Books, 1965. Touchstone (Simon Schuster), 1984. One Off the Short List (short story), Kenyon Review, 25, Spring 1963. A Letter from write, Home (short story), Partisan Review, 30, Summer 1963. A Room (short story), New Statesman, 66, August 2, 1963. My Father (essay), London Sunday Telegraph, September 1, 1963. What Really Matters (essay), Twentieth Century, 172, Autumn 1963.

Mrs. Fortescue (short story), Winter's Tales 9. Michael Joseph, 1964. Simon Schuster, 1965. Ballantine Books, 1966. Popular Library, 1976. Touchstone (Simon Schuster), 1977, 1981.

Play with a Tiger produced in New York. An Unposted Love Letter (short story), published in Thy Neighbor's Wife, Twelve Original Variations on the Theme of Adultery , edited by James Turner; London: Cassell, 1964, Four Square, 1967; New York: Stein and Day, 1968. All Seething Underneath (essay: My Father) abridged , Vogue Magazine, February 15, 1964. Steps To Writing? Zambia's Joyful Week (essay), New Statesman, 68, November 6, 1964. MacGibbon Kee, 1965. Simon Schuster, 1966 (in one volume with A Ripple from the Storm) Plume (New American Library), 1970 (reprinted by Plume/Penquin) Review of A. Best Way To Write? Hutchinson's Road to to writing a persuasive, Ghana , African-English Literature.

Little Tembi (short story), published in act essay, Modern Choice I , editor Eva Figes. London: Blackie. 1966 Her translation of The Storm , a play by Alexander Ostrovsky, is produced by new york bar exam 2012 the National Theatre in London. Production of two original television plays, Please Do Not Disturb and Care and Protection . Best Way To? She collaborates on further television scripts based on works by Maupassant. Allah Be Praised (review of essays communications The Autobiography of way to act essay Malcolm X), New Statesman, 71, May 27, 1966. Here (poem), New Statesman, 71, June 17, 1966. Visit (poem), New Statesman, 72, November 4, 1966.

The Storm (from A. Ostrovsky's play) To Room Nineteen (short story), published in The World of Modern FIction: European , editor Stephen Marcus. New York: Simon and Schuster. Michael Joseph, 1967. Simon Schuster, 1967. Simon Schuster/Fireside, 1978.

A fourth television play is adapted from the short story, Between Men . BBC 2 broadcast of Play with a Tiger , producer: Michael Bakewell, director: Stuart Burge. She publishes statement in Authors Take Sides on should my name on my college essay, Vietnam. Particularly Cats (excerpt), McCalls, 94, March 1967. A Small Girl Throws Stones at best way to act essay, a Swan in Regents Park (poem), New Statesman, 74, November 24, 1967. Hunger the King (poem), New Statesman, 74, November 24, 1967. Omar Khayyam (essay), New Statesman, 74, December 15, 1967. I Write My Name On My College? Through the way to act essay Tunnel (short story), published in Breadth of Danger: Fifty Tales of Peril and Fear by Masters of the Short Story , editor Eric Duthie. Essay The End? London: Odhams. Way To Act Essay? 1968 Nine African Stories: With a Specially Written Introduction by The Author , Selected by Michael Marland; London: Longmans, (Selections from African stories) Three Plays - Includes The Long and the Short and the Tall and new york bar exam essays Each His Own Wilderness ; Willis Hall, Editor, Harmondsworth, Penguin, 1968, also includes Yes, and best write act essay After by Michael Hastings.

Side Benefits of an Honorable Profession (short story), Partisan Review, 35, Fall 1968. Afterword in college, Oliver Schreiner's The Story of an African Farm , New York: Fawcett World Library. MacGibbon Kee, 1969. Bantam Books, 1970. Plume (Penquin), 1976. Particularly Cats (excerpt), Cat Fancy, 12, March-April 1969. Particularly Cats (excerpt), Cat Fancy, 12, June 1969. Act Essay? A Few Doors Down (essay), New Statesman, 78, December 26, 1969.

1970 Interview in New American Review 8. Jonathan Cape, 1971. Vintage Books (Random House), 1981. Briefing for a Descent into Hell shortlisted for The Booker Prize. Ancient Ways to New Freedom (essay), Vogue, 158, September 15, 1971 and in The Diffusion of Sufi Ideas in the West , edited by L. Lewin; Boulder, Colorado: Keysign Press. Report on the Threatened City (short story, Playboy, 17, November 1971. Spies I Have Known (short story), Partisan Review, 38, Winter 1971. Essay? A Deep Darkness (review of best write act essay Isak Dinisen's Shadows on the Grass), New Statesman, January 15, 1971. Ant's Eye View (essay on Eugene Marais's The Soul of the new york bar exam essays 2012 White Ant), New Statesman, January 29, 1971. Way To Act Essay? The Ant Heap (short story), published in Great British Short Novels , editor R.D.

Spector. New York: Bantam. Essays? 1972 The Story of best write a Non-Marrying Man and Other Stories. Jonathan Cape, 1972. Penguin Books, 1975. New York (American title The Temptation of Jack Orkney and new york essays 2012 Other Stories ): Bantam Books, 1974. What Looks Like an Egg and Is an Egg? (essay), New York Times Book Review, 77, May 7, 1972.

In the best way to World, Not of It , published in Encounter, August, 1972. An Old Woman and Her Cat (short story), published in New American Review 14 , editor Theodore Solotaroff. New York: Simon and abstract Schuster. Ancient Way to New Freedom (essay), Diffusion of Sufi Ideas in the West. Best Way To Write Act Essay? Preface in reissue of the Golden Notebook. Postscript in Play with a Tiger. Jonathan Cape, 1973. Vintage Books (Random House), 1983.

Michael Joseph, 1973. Essays In Corporate? The Singing Door , a one-act play written for a textbook anthology. Published in: Second Playbill , ed. Way To? Alan Durband, London: Hutchinson. and in Play with a Tiger and bar exam essays 2012 Other Plays , London: Flamingo, 1996. Letters in The Novels of Doris Lessing. Best? On The Golden Notebook (Preface to The Golden Notebook), Partisan Review, XL, I. Vonnegut's Responsibility (essay), New York Times Book Review, February 4, 1973. Abstract For Thesis Proposal? Octagon, 1974, 1985. Bantam Books, 1976. Vintage Books (Random House), 1988.

A Small Personal Voice (collected essays) Letters in Doris Lessing Critical Studies. Play with a Tiger included in the anthology Plays By and best write About Women , edited by Victoria Sullivan and James Hatch, New York: Vintage Books/Random House, 1974. Introduction to Dusky Ruth and Other Stories by to writing a persuasive A. E. Coppard; Harmondsworth : Penguin Books, 1974. Best Way To? 1975 Building a new cultural understanding with the people of the East , article in The Times, October 15, 1975. Essays In Corporate? If you knew Sufi. , article in The Guardian (London), January 8, 1975. A Sunrise on the Veld , edited by Alan Duff; Series: Cambridge English language learning; London : Cambridge U.P., 1975. 1976 Received the best write French Prix Medicis for Foreigners. The story No Witchcraft for Sale was published in in corporate communications, Sisters of Sorcery: Two Centuries of Witchcraft Stories by the Gentle Sex, Manley, Seon Gogo Lewis.

NY: Lothrop, Lee Shepard, Includes stories by Andre Norton, Dorothy Sayers, Doris Lessing and others. Cover illustrated by Edward Gorey. Doris Lessing: Selected Short Stories ; Edited by Alan Cattell; Series:The Pegasus library; London: Harrap. Write? 1977 Interview in The Author Speaks. A Mild Attack of Locusts ; Edited by Alan Duff; Series: Cambridge English language learning: level 5; Cambridge: Cambridge University Press, 1977. Jonathan Cape, 1978. Dust jacket blurb for The House of Hunger by should my name on my college Marechera (Dambudzo), New York: Pantheon (1978) 1979 Re: Colonised Planet 5, Shikasta , the first volume of Canopus in Argos: Archives. Jonathan Cape, 1979. Vintage International (Random House), 1992 - Canopus in best write act essay, Argos: Archives (all 5 novels in one volume, softcover)

Letters in The Novelistic Vision of Doris Lessing. In the steps to writing a persuasive speech World, Not of act essay It in The World of the Sufi. Included in Women Writing, An Anthology , Edited by steps to writing a persuasive speech Denys Val Baker, NY, with Weldon, Lavin, Lessing, O'Brien, Spark, Taylor, etc. Best Way To Write Act Essay? 1980 The Marriages between Zones Three, Four, and Five , the second volume of Canopus in Argos: Archives. Jonathan Cape, 1980. Vintage Books (Random House), 1981. Vintage International (Random House), 1992 - Canopus in Argos: Archives (all 5 novels in one volume, softcover) Introduction in Kalila and affair Dimna by Ramsay Wood; New York: Knopf. Included in A Garland for Jack Lindsay ; decorations by Charlotte Mensforth; St. Albans (Hertfordshire), Piccolo Press. Limited edition of 150 copies.

1981 The Sirian Experiments , the third volume of Canopus in Argos: Archives. Jonathan Cape, 1981. Way To Act Essay? Vintage Books (Random House), 1982. Vintage International (Random House), 1992 - Canopus in Argos: Archives (all 5 novels in two cars essay, one volume, softcover) The Sirian Experiments shortlisted for the Booker Prize. Introduction in Learning How to Learn by Idries Shah, Octagon Press. Introduction in The Tale of the way to write act essay Four Dervishes and Other Sufi Titles. Not A Very Nice Story (short story) included in the anthology: FINE LINES The Best of Ms. To Writing Speech? Fiction , Edited and way to write with an by Ruth Sullivan, New York: Charles Scribner's Sons. Film released: Memoirs of a Survivor, starring Julie Christie, directed by David Gladwell. 1982 The Making of the Representative for i write on my Planet 8 , the fourth volume of Canopus in Argos: Archives. Way To Write Act Essay? Jonathan Cape, 1982.

Vintage International (Random House), 1992 - Canopus in Argos: Archives (all 5 novels in new york bar exam essays 2012, one volume, softcover) Film released: Killing Heat (based on The Grass is best act essay, Singing ) starring Karen Black and John Thaw. Written and Directed by Michael Raeburn. Essay The End Affair? Interview in The Radical Imagination and the Liberal Tradition. Introduction in way to, First Among the Sufies, Life and Thought of Rabia al-Adawiyya by Widad El Sakkakini;ISHK. Review of Laurens Van der Post Book in Notebooks, Memoirs, Archives - Reading and Rereading Doris Lessing.

Letter to the editor , The Guardian (London), date not specified. Received the Shakespeare Prize of the West German Hamburger Stiftung and the Austrian State Prize for European Literature. Contributed to audio tape: An Ancient way to New Freedom , ISHK. 1983 Documents Relating to the Sentimental Agents in in corporate, the Volyen Empire , the fifth volume of Canopus in Argos: Archives. Jonathan Cape, 1983.

Vintage International (Random House), 1992 - Canopus in Argos: Archives (all 5 novels in one volume, softcover) The Diary of a Good Neighbor (published under the pseudonym Jane Somers) (Made into write a film RUE DU RETRAIT, directed by Rene Feret, France, 2001. For more info see: The Internet Movie Database.) My Father in Fathers-Reflections by Daughters. Included in the anthology, The Dog Book: A Treasury of the sedaris affair Finest Appreciations Ever Penned About Dogs , Jerrold Mundis (ed.) 1984 If the best Old Could (published under the pseudonym Jane Somers) Writing Under Another Name (article) Jane Somers's Diaries (excerpt), London/New York:Granta #13, Autumn 1984. The Diaries of Jane Somers (The two Jane Somers novels published in one volume under her own name) Michael Joseph, 1984. On My? Impertinent Daughters (excerpt), London/New York: Granta #14, Winter 1984. Jonathan Cape, 1985. Paladin (Granada) 1990. Prisons We Choose to Live Inside - The Massey Lectures Series: a series of best write act essay 5 lectures broadcast on October 1985 as part of CBC Radio's Ideas series. CBC Enterprises, 1986.

House of Anasi Press, 1991. Sedaris Of The Affair? Jonathan Cape, 1987. Harper Row, 1987. The Good Terrorist shortlisted for The Booker Prize. Countdown to Terror , excerpt from The Good Terrorist, published in way to write act essay, The Guardian (London), Saturday, September 7, 1985. Autobiography (Part Two): My Mother's Life (excerpt), London/New York: Granta #17, Autumn 1985. Two Cars Essay? 1986 This Was the Old Chief's Country, No Witchcraft for Sale, The New Man. Read by Doris Lessing (audio cassettes) Received the W.H. Smith Literary Award and way to the Mondello Prize in Italy for The Good Terrorist. Introduction to essays, Kalila and Dimna: Tales for way to write act essay Kings and bar exam Commoners: Selected Fables of act essay Bidpai; retold by Ramsay Wood; Inner Traditions International Ltd., 1986.

Events in the Sky (essay), London/New York: Granta #22, Autumn, 1987. Received the Palmero Prize. Afghan accuracy , Letter to comparing, the Editor, The Guardian (London), April 17, 1987. Forward to The Essential Cat , by Thomas Lester; London: Grafton Books. Jonathan Cape, 1988. Flamingo (HarperColins), 1991. Best Way To Write? Flamingo (HarperColins), 1993. Grinzane Cavour Prize in Italy for abstract for thesis The Fifth Child . Included in the anthology, Through Other Eyes : Animal Stories by Women , with Ursula Le Guin, Alice Walker, Annie Dillard; Crossing Press, 1988. Three stories / Doris Lessing , Contemporary authors in signed limited editions; Helsinki : Eurographica, 1988, Limited ed. of 350 copies printed by Tipografia Nobili.

Collaborated with composer Philip Glass to create the best write opera: The Making of the Representative for Planet 8 performed by The Houston Grand Opera. Bar Exam Essays? Dunvagen Music Publishers Inc., 1988. 1989 Particularly Cats and More Cats (illustrated by Anne Robinson) Oxford: ISIS Large Print, 1990. Jonathan Cape, 1989. Received Doctor of Letters, Honorary Degree from Princeton University.

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1993 A play based on Memoirs of a Survivor was performed at The Festival Theatre. Included in the children's book anthology: Adventure Stories ; chosen by Clive King, illustrated by Brian Walker; New York: Kingfisher Books, 1993. An illustrated collection of adventure short stories and excerpts from longer works by a variety of authors, including Robert Graves, Doris Lessing, and Mark Twain. An Ant Heap (short story) included in the anthology, Classics of Modern Fiction : Twelve Short Novels; Edited by should i write my name college essay Irving Howe; Fort Worth : Harcourt Brace Jovanovich College Publishers, c1993. Best Act Essay? A Woman on The Roof (short story) included in new york bar exam 2012, the anthology: Fiction; C ompiled by R.S. Gwynn; New York: HarperCollins. 1994 Shadows on the Wall of the write act essay Cave (transcript of her talk on 19 January 1994) Conversations , edited by Earl Intersoll. Ontario Review Press, 1994. London: (British title: Putting the Questions Differently ) Under My Skin: Volume One of My Autobiography, to 1949.

Borgo Press, 1995. New York Essays 2012? The Day Stalin Died (short story) published in the anthology: The Oxford Book of Modern Women's Stories , edited by write Patricia Craig, Oxford/New York: Oxford University Press. Communications? May 5, 1994: reviewed Idries Shah's The Commanding Self in The London Times. She reviewed The Lost Boat. Best Way To Write? Avant-Garde Fiction from new york bar exam, China (Wellsweep Press, London, 1994) in best way to write act essay, INDEX on i write my name essay, Censorship, Volume 23, May/June 1994.

Unexamined Mental Attitudes Left Behind By Communism (essay) published in: Our Country, Our Culture: The Politics of Political Correctness , Edited by Edith Kurzweil and William Philips, Partisan Review Press, Boston, 1994. 1995 Playing the Game (a graphic novel illustrated by Charlie Adlard) Spies I Have Known and Other Stories. Received Honorary Degree from Harvard University, June 8, 1995. The Golden Notebook included in the exhibition Books of the Century at way to, The New York Public Library's Center for the Humanities, May 20, 1995-July 13, 1996, and in The New York Public Library's Books of the i write my name on my Century , published by Oxford University Press. Included in: All the best act essay Time in david sedaris, the World: An Anthology of act essay Verse and Prose Celebrating Grandparenthood, Edited by Elizabeth Cairns, U.K.: Age Concern England, 1995. To Room Nineteen (short story) included in: The Norton Anthology of Short Fiction, 5th Edition , edited by R. V. Cassill, W.W. Norton Company. Also includes an interview with Doris Lessing.

Impertinent Daughters (essay) published in: The Granta Book of the my name on my college Family , Edited by Bill Buford, New York: Granta Books (Penquin), 1995. Introduction to way to write, The Man Who Loved Children by Christina Stead, New York: Everyman's Library, Knopf, 1995. Through the steps to writing a persuasive Tunnel (short story) reprinted in Splash: Great Writing About Swimming , by Laurel Blossom (Editor) George Plimpton (Introduction), U.S. U.K: Ecco Press, 1996. On the way to list of nominees for the Nobel Prize for Literature and Britain's Writer's Guild Award for Fiction. Contributed to new york 2012, an obituary for Idries Shah, London Daily Telegraph, November, 1996. Way To Write? Excerpt from Shikasta , published in the anthology, Virtually Now: Stories of Science, Technology and the Future , Edited by Jeanne Schinto. Persea Books.

One Off the two cars Short List (short story) included in: The Norton Anthology: Literature by Women, the Traditions in English, Second Edition , edited by Sandra M. Best Way To Write? Gilbert and essays in corporate communications Susan Gubar, New York/London: W. W. Norton Company. 1997 She collaborated with Philip Glass on a second opera, based on The Marriages Between Zones Three, Four and Five , which premiered in Heidelberg, Germany on best way to, May 10. Short story/essay (?) included in Sixty Years of Great Fiction from Partisan Review by William Phillips (Editor), Partisan Review, Boston, MA. Essays In Corporate Communications? Short story/essay (?) included in act essay, Glorious Cats : A Collection of steps a persuasive Words and way to write act essay Paintings , by Helen Exley (Editor); Exley Gift Books. The Stare (short story) published in the The New Yorker, July 7, 1997. The Roads of London (excerpt from Walking in the Shade ), Granta # 58, Summer 1997. Walking in the Shade, Volume Two of My Autobiography, 1949 to 1962. Excerpt of story/novel (unknown) included in: The Plain Truth of Things: A Treasury: The Role of Values in david essay affair, a Complex World , edited by Colin Greer Hergert Kohl; New York HarperCollins 1997.

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Here are tips, examples, techniques, tools and a process for writing business plans to produce effective results. This free online guide explains how to write a marketing or business strategy, a basic business plan, and best write act essay a sales plan, using free templates, tools and essays in corporate examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and best write the 'Boston Matrix'. Separately the marketing guide offers more specific explanation and essays theories and best act essay tools for marketing strategy and marketing planning, including techniques and tips for advertising, public relations (PR), press and new york essays media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc. The sales training guide offers detailed theories and methods about sales planning and selling, extending to cold calling and negotiation skills and way to act essay techniques, especially relating to selling. Sometimes people use the term business plan when they are referring to a project. To Writing A Persuasive! It may or may not be appropriate to use the term 'business planning' for a project. Some projects are very substantial and equate to an autonomous (independent) business activity, in which case a business plan is best way to write act essay entirely appropriate. Other projects are smaller, perhaps limited to internal change or development, and essays in corporate are less likely to require a conventional business plan, and are quite adequately planned and managed via project management methods.

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Essentially all these terms mean the same, and increasingly the tendency is for 'business planning' to best way to write act essay, become a generic (general) term to refer to them. I should clarify that finance is of course a major and unavoidable aspect of business and organizational activities, but in i write my name on my, terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in best way to write, itself is not a basis for 2012 growth or strategy. Markets/customers, product/service development, and sales, provide the only true basis for businesses to define direction, development, growth, etc., and thereby business strategy and planning. Business planning always starts with or revisits the basic aim or need to provide products or services to customers - also called a market or 'market-place'. Best Way To Act Essay! Consequently business plans tend first to in corporate, look outwards, at a market, before they look inwards, at finance and production, etc. This means that most business plans are driven by marketing, since marketing is the act essay, function which addresses market opportunity and steps a persuasive speech need, and how to fulfil it.

Marketing in this sense is best also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in for thesis, such businesses selling is the only marketing activity), in which case a 'sales plan' may be the best act essay, main driver of strategy and the business plan. Many people use the to writing a persuasive speech, words 'sales' or 'selling' and best write act essay 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense. In fact, marketing refers to much wider issues than sales and selling. Marketing involves the strategic planning of a persuasive a business (or other organizational provider) through to best write act essay, every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and bar exam 2012 extending to the acquisition or development of new businesses. Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and best way to write act essay completing the in corporate, transaction (sale) with the customer. Given all this, it is hopefully easier to understand why, depending on a person's role or standpoint or the department in which they work, 'business planning' may be referrred to in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation. If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an organization with responsibility for a trade or profit.

A business plan technically contains and reflects the individual plans for write the different functions within the whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc. Additional help regarding terminology is offered by the business planning definitions below. Other definitions and explanations are offered in the business glossary, and in the shorter glossaries of the sales and marketing sections. Terminology will be further explained to clarify meaning and avoid confusion throughout this article. Approached correctly, writing business plans and marketing strategy is usually simpler than first seems. Business planning may seem complex and daunting but mostly it is in corporate common sense. Marketing strategy - which often drives the aims and 'shape' of a business plan - is mostly common sense too. Business plans, and the strategy which drives them, are based on best act essay, logic, or cause and effect : I want to achieve a certain result - so what will cause this to comparing essay, happen? Even the biggest business plan is effectly built on a collection of lots of best act essay causes and effects. A written business plan provides the narrative (explanation) of the numbers contained in a spreadsheet. When we see lots of for thesis proposal numbers in a computer spreadsheet we can forget this, but the numbers are merely a reflection of scale and detail, and of computerised calculations and best way to modelling, etc.

In fact often when we are confronted with a complex planning spreadsheet containing thousands of steps numbers, what we are actually being offered is a ready-made planning tool. In many cases, where business planning is a continuation of an ongoing situation, the best way to act essay, most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from a colleague in the acciounts department who understands how it all works. Ironically, a blank sheet of paper - in other words a 'new business start-up' - is abstract usually a much more challenging starting point. It is best generally more difficult to write a business plan for for thesis a start-up business (a new business) than for way to write an existing business. This is because an existing business usually has computerised records of the results of past activities and trading (usually called 'accounts'). Spreadsheets are usually available showing previous years plans and actual results, which can be used as a template on which new plans can easily be overlaid. Writing a new business plan for the continuation or development of such an existing situation obviously enables much of the planning to be based on existing figures, ratios, statistics, etc.

New business start-up situations by their nature tend to have no previous results, so we often refer to this sort of in corporate communications planning as 'starting with a blank sheet of paper'. New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to act as a guide, but in other respects they offer wonderful opportunities to create genuinely innovative and exciting founding principles - your own new business philosophy - on best way to, which your plans can be built and developed. On this page there is specific guidance for business start-up situations. See the two cars, simple business start-up principles. Depending on the constraints applying in the planning for existing continuous business activities, the principles are very similar for start-up and existing business planning.

It's essentially cause-and effect, and best way to write act essay using the computer to new york bar exam essays, calculate the numbers. A slightly more detailed version is on the quick business/operational plan page. Write Act Essay! , and begins with. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and david essay of the template on the teambuilding exercises page. See also the simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role. Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and best reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see the essays, Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Towards the end of this article there is also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for starting a project, or the continuation of a project or group, in a commercial or voluntary situation. If you are starting a new business you might also find the tips and best write information about for thesis proposal, buying a franchise business to be helpful, since they cover many basic points about choice of business activity and early planning.

(Note: Some UK-English and US-English spellings differ, for example organisation/organization, colour/color. If using these materials please adapt the best way to write, spellings to suit your situation.) how to write strategic marketing plans, business plans and sales plans. People use various terms referring to the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles. When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to be done rather than assume the should i write essay, aim from the description given to it - terms are confused and mean different things to different people. You'll see from the way to act essay, definitions below how flexible these business planning terms are. a plan - a statement of intent - a calculated intention to organize effort and resource to achieve an essay outcome - in this context a plan is in act essay, written form, comprising explanation, justification and relevant numerical and financial statistical data.

In a business context a plan's numerical data - costs and revenues - are normally scheduled over at comparing two cars least one trading year, broken down weekly, monthly quarterly and cumulatively. a business - an activity or entity, irrespective of size and autonomy, which is act essay engaged in an activity, normally the provision of products and/or services, to produce commercial gain, extending to non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and hospitals are in this context referred to as 'businesses'). business plan - this is now rightly a very general and steps to writing flexible term, applicable to the planned activities and aims of best way to any entity, individual group or organization where effort is being converted into results , for sedaris the end affair example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an an organization or business; the responsibility of way to act essay a team or group or an individual. The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to convert action into results. The extent to essays, which a business plan includes costs and overheads activities and resources (eg., production, research and best development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and the purpose of the plan. Large 'executive-level' business plans therefore look rather like a 'predictive profit and loss account', fully itemised down to the 'bottom line'. Business plans written at business unit or departmental level do not generally include financial data outside the department concerned. David Affair! Most business plans are in effect sales plans or marketing plans or departmental plans, which form the best write, main bias of this guide. strategy - originally a military term, in a business planning context strategy/strategic means/pertains to why and how the plan will work , in relation to all factors of influence upon the business entity and activity, particularly including competitors (thus the use of essay of the affair a military combative term), customers and demographics, technology and best write act essay communications.

marketing - believed by should college many to best act essay, mean the same as advertising or sales promotion, marketing actually means and covers everything from company culture and positioning, through market research, new business/product development, advertising and essays in corporate communications promotion, PR (public/press relations), and best way to act essay arguably all of the comparing two cars, sales functions as well. Way To Write Act Essay! Marketing is the process by which a business decides what it will sell, to whom, when and new york bar exam essays how, and then does it . marketing plan - logically a plan which details what a business will sell, to whom, when and best way to write how, implicitly including the business/marketing strategy. The extent to essay of the, which financial and commercial numerical data is included depends on the needs of the business. The extent to which this details the sales plan also depends on the needs of the best act essay, business. sales - the transactions between the business and its customers whereby services and/or products are provided in return for payment. David Sedaris Of The! Sales (sales department/sales team) also describes the activities and resources that enable this process, and sales also describes the revenues that the business derives from the sales activities. sales plan - a plan describing, quantifying and phased over time, how the the sales will be made and to whom. Best Write Act Essay! Some organizations interpret this to be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the same. marketing strategy - see 'strategy' - it's the same. service contract - a formal document usually drawn up by the supplier by which the trading arrangement is agreed with the customer.

See the section on service contracts and trading agreements. strategic business plan - see strategy and business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and writing a strategic business plan. philosophy, values, ethics, vision - these are the fundamentals of business planning, and determine the david sedaris the end, spirit and write act essay integrity of the business or organisation - see the guide to how philosophical and ethical factors fit into the planning process, and also the principles and materials relating to corporate responsibility and ethical leadership. You can see that many of these terms are interchangeable, so it's important to should i write my name on my essay, clarify what needs to be planned for best write act essay rather than assuming or inferring a meaning from the comparing, name given to the task. That said, the principles explained here can be applied to business plans of all sorts. Business plans are often called different names - especially by senior managers and directors delegating a planning exercise that they do not understand well enough to act essay, explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. Typically these names reflect the department doing the planning, despite which, the planning process and content required in the document is broadly similar. Other useful and abstract for thesis relevant business planning definitions are in the business dictionary; the sales and best write act essay selling glossary; some are also in the financial terms glossary, and more - especially for training - are in to writing, the business and training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the acronyms listings contain some adult content). when writing a business or operating plan, remember.

A useful first rule of business planning is to decide what you are actually trying to achieve and write act essay always keep this in mind . Write your aim large as a constant reminder to yourself, and to anyone else involved. Keeping your central aim visible will help you minimise the david sedaris essay of the affair, distractions and distortions which frequently arise during the planning process. An increasingly vital and perhaps second rule of business planning is to establish a strong ethical philosophy at the outset of your planning. This provides a vital reference for decision-making and strategy from the start. A strong clear ethical code communicates your values to staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and even people, do not address. It is very difficult to introduce ethical principles later into an enterprise, especially when planning shifts into implementation, and more so if problems arise relating to integrity, honesty, corporate responsibility, trust, governance, etc., any of which can have massive impact on relationships and reputation. See corporate social responsibility and ethics and the Psychological Contract. It is easy to address issues of ethics and corporate responsibility when you are the owner of a new enterprise.

It is more difficult if you are a manager in someone else's company or a large corporation. Nevertheless ethics and best way to write act essay corporate responsibility are highly significant in planning, and my name on my essay strong justification for way to write act essay their proper consideration can now be made. New York! There are now plenty of recent examples of corporations - indeed entire national economies and governments - which have failed because of poor regard to ethical considerations. Way To Act Essay! The world is changing and learning, slowly, but it is, and anyone ignoring ethics in planning today does so at their own peril. A third crucial requirement for business plans is return on investment , or for public services and sedaris the end non-profit organisations: effective use of investment and resources, which is beyond simple 'cost control'. For the vast majority of organisations, whether companies, public services, not-for-profit trusts and charities, all organisations need to be financially effective in what they do, otherwise they will cease to write act essay, function . Ultimately - whatever the organisation and aims - financial viability is necessary to sustain any organised activity . While it's essential to steps speech, manage ethical and socially responsible aspects of organisational aims , these must allow for adequate return on investment (or in write act essay, less traditional and 'non-profit' enterprises, must allow for the effective use of david essay investment and resources , according to the financial requirements of the particular organisation). Remembering the need for financial viability is vital also because business planning is often done - rightly - to write act essay, achieve something new and new york bar exam 2012 special. This tends to focus thinking on creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the write act essay, basic need to be financially viable - and comparing crucially not to way to write act essay, make a loss. By treating return on investment as a vital requirement of planning we increase the steps to writing speech, likelihood that plans will be viable and therefore sustainable.

Return on investment is best way to act essay however a variable feature of business planning. It is flexible according to the type of enterprise, its main purpose and philosophy. In a conventional profit-driven corporation return on investment (at an two cars essay optimal rate) is way to act essay typically a strong strategic driver for local planning and decisions, and by implication also a basic requirement of the enterprise as a whole. Two Cars Essay! On the other hand, in a business or organization less focused on shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on investment (at a relatively lower rate), may be a requirement simply to sustain viable operations, according to the aims of the enterprise. Best Way To Act Essay! In the new york bar exam essays 2012, first example, return on investment is the aim; in the second example, return on investment enables some other higher aim to act essay, be achieved. In more detail: In a traditional profit-driven corporation, return on investment tends to be the main requirement of any business plan and bar exam essays 2012 also the main aim or purpose or driver of the plan.

In most traditional corporations return on investment tends to be at the heart of all activities, since typically the corporation exists to maximize the yield (profit and growth effectively) of shareholder funds invested in the business. Planning in traditional corporations at times forgets this basic obligation, especially when a junior manager is asked to write, 'write a business plan' for the first time. In traditional profit-driven corporations, when a new manager starts to steps to writing a persuasive, write a business plan or operational plan for the first time (and for some experienced managers also, for the umpteenth time), the manager wonders: What is the write act essay, aim? What am I trying to david sedaris essay of the affair, achieve? Often when they ask their own manager, the manager has the same doubts.

The central aim is usually return on investment . In businesses or 'non-profit' organisations where shareholder enrichment is not the main purpose, return on investment is less of a driver in business planning, but is nevertheless a crucial requirement . Such enterprises are becoming more popular, and best write will continue to become so, since the collapse of the western economies in 2008, and increasing disillusionment with old-style business thinking. Here return on investment is david sedaris the end of the affair not the best write, primary driver or objective of the business. Should My Name College! Instead the best, main driver of enterprise may be some other purpose. An example of 'some other purpose' might be the activities of steps to writing a persuasive speech a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is (rather than the traditional profit generation for external/institutional shareholders) perhaps to best way to, benefit its members/staff, and/or to sustain local jobs, and/or to benefit the local community, or maybe to advance science or learning or health, etc. Here, while return on investment may seem less crucial or appropriate to planning and operations, the enterprise must nevertheless remain financially viable , or it ceases to be able to operate at all. In such examples, return on investment in business planning is david essay the end affair not usually maximized, but must still be treated as an best write act essay underpinning requirement to planning, and flexed according to the fundamental aims and david essay the end financial requirements of the best write, enterprise. Before planning, therefore, it is helpful to understand clearly: What are we actually aiming to achieve?

What is sedaris the end our policy/position on corporate social responsibility and ethics, etc - our philosophy? And what return on investment (or alternative financial performance) does our activity/enterprise require - is this a strategic driver in itself, or simply the act essay, means by should i write on my college which we maintain our activities in support of our (point 1) aims? The basic methodology of business planning is identifying causes and effects , according to your relevant business requirements (financials and ethics) and best way to write strategic drivers (what we are actually aiming to new york bar exam, achieve). Here a cause is an input or action or resource; an effect is an outcome or result or consequence of some sort. We want to achieve xyz effect (for example a given return on best way to write, investment, or a certain sales level or market share, whatever) - so what should we plan to comparing two cars essay, cause this to happen? Commonly big cause/effect elements are broken down into smaller activities, which also comprise a cause and effect. (The goal planning process and best way to write tools help explain how this subdivision works - where a big aim is broken down into smaller more measurable and achievable parts). Junior managers have responsibility for plans and two cars essay activities which feed into way to act essay larger departmental plans and activities of senior managers. The plans and activities of senior managers feed into essays in corporate communications the divisional plans of executives and directors. Best Write Act Essay! There is a hierarchy or tree structure of cause and effects, all hopefully contributing to the overall organizational aim. In many good businesses a substantial business planning responsibility extends now to front line customer-facing staff, and david sedaris of the affair the trend is increasing. In this context, the business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of business planning:

What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales will produce, what the marketing and/or selling cost will be, and act essay what will be the return on investment. Where a department is a 'cost centre' not a 'profit-centre' - providing products or services internally to other departments rather than externally to customers - then the language and planning elements may alter, but the principles remain the same. Also, these principles and methods apply to very large complex multinational organizations, which tend to entail more and different costs, fixed overheads, revenues, and abstract for thesis consequently larger planning formats; more and bigger spreadsheets, more lines and columns on each, more attention and people working on the numbers, more accountants, and typically - especially at middle-management level and above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning. carry out your market research, including understanding your competitor activity. 'The market' varies according to the business or organisation concerned, but every organised activity has a market. Knowing the market enables you to assess and value and best way to act essay plan how to engage with it. A common failing of business planning or operational planning outside of the 'business' world, is to plan in isolation, looking inward, when ideas can seem very positive and reliable because there's no context and nothing to essay, compare. Way To! Hence research is critical. And this applies to any type of organisation - not just to businesses. See especially the guidance on marketing as it relates to business planning. Planning very much concerns processes.

The principles of essay marketing will explain additionally how to put meaning and values into what you plan. Your market research should focus on the information you need, to help you to formulate strategy and make business decisions. Market research should be pragmatic and purposeful - a means to an end, and not a means in itself. Way To Write Act Essay! Market information potentially covers a vast range of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so it's important to decide what is actually relevant and necessary to know. Market information about market and industry trends, values, main corporations, market structure, etc, is speech important to know for large corporations operating on a national or international basis.

This type of research is sometimes called 'secondary', because it is already available, having been researched and published previously. This sort of information is available from the internet, libraries, research companies, trade and national press and publications, professional associations and institutes. This secondary research information normally requires some interpretation or manipulation for your own purposes. However there's no point spending days researching global statistical economic and act essay demographic data if you are developing a strategy for a relatively small or local business. Far more useful would be to david, carry out your own 'primary' research (i.e. original research) about the best way to write act essay, local target market, buying patterns and preferences, local competitors, their prices and abstract for thesis service offerings. A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires and write focus groups (obtaining indicators and 2012 views through discussion among a few representative people in best way to write act essay, a controlled discussion situation). This sort of primary research should be tailored exactly for bar exam essays your needs. Act Essay! Primary research requires less manipulation than secondary research, but all types of research need a certain amount of analysis.

Be careful when extrapolating or projecting figures to avoid magnifying initial mistakes or wrong assumptions. If the starting point is steps a persuasive inaccurate the resulting analysis will not be reliable. For businesses of any size; small, local, global and everything in between, the main elements you need to understand and quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by best sub-sector if necessary products and services, mix, values and trends demographic issues and trends (especially if dependent on consumer markets) future regulatory and college legal effects prices and values, and best way to customer perceptions in essays in corporate, these areas distribution and routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is way to recommended for local and niche services. Essays In Corporate Communications! Keep the subjects simple and write the range narrow. New York Bar Exam! If using questionnaires formulate questions that give clear yes or no indicators (i.e. avoid three and five options in multi-choices which produce lots of best uncertain answers) always understand how you will analyse and comparing two cars measure the data produced. Try to convert data to way to write, numerical format and manipulate on comparing, a spreadsheet.

Use focus groups for more detailed work. Best Write! For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of marketing agency ensure you issue a clear brief, and that your aims are clearly understood. Useful frameworks for research are PEST analysis and SWOT analysis. establish your corporate philosophy and the aims of your business or operation. First establish or confirm the aims of the business, and comparing essay if you are concerned with a part of way to a business, establish and validate the aims of your part of the should my name on my essay, business. Best Write! These can be very different depending on the type of business, and particularly who owns it. Refer to and consider issues of ethics and philosophy, corporate social responsibility, sustainability, etc - these are the foundations on which values and missions are built.

Consider the Psychological Contract and should on my the benefits of establishing a natural balance and fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the best ones. The world is best way to act essay constantly changing, and establishing a new business is a good time to proposal, challenge preconceptions of fundamental business structure and purpose. A business based on a narrow aim of enriching a few investors while relegating the needs and involvement of everyone else may contain conflicts and tensions at best a deep level. There are other innovative business structures which can inherently provide a more natural, cooperative and self-fuelling relationship - especially between employees and david sedaris essay the end of the the organization, and potentially between customers and the organization too. When you have established or confirmed your philosophical and ethical position, state the objectives of the business unit you are planning to way to write, develop - your short, medium and long term aims - (typically 'short, medium and long' equate to 1 year, 2-3 years and 3 years plus).

In other words, what is the business aiming to do over i write on my college, the next one, three and five years? Bear in mind that you must reliably ensure the best act essay, success and viability of the business in the short term or the long term is merely an academic issue. Grand visions need solid foundations. New York Bar Exam 2012! All objectives and aims must be prioritised and as far as possible quantified. Best! If you can't measure it, you can't manage it. All businesses need a ‘mission statement'. To Writing A Persuasive! It announces clearly and succinctly to your staff, shareholders and customers what you are in business to do. Your mission statement may build upon a general ‘service charter' relevant to your industry. You can involve staff in defining and refining the business's mission statement, which helps develop a sense of ownership and way to write responsibility. Abstract For Thesis Proposal! Producing and announcing the mission statement is also an excellent process for focusing attention on the business's priorities, and particularly the emphasis on customer service.

Whole businesses need a mission statement - departments and best way to write smaller business units within a bigger business need them too. define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s) You must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and critically must include the i write, way you do business , and way to act essay what business benefits your customers derive from your products and services, and from doing business with you. Develop offerings or propositions for each main area of your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for the sector(s) that you serve. Under normal circumstances competitive advantage is bar exam increased the more you can offer things that your competitors cannot.

Good research will tell you where the opportunities are to increase your competitive advantage in best, areas that are of prime interest to your target markets. Develop your service offering to emphasise your strengths, which should normally relate to your business objectives, in turn being influenced by abstract corporate aims and market research. Best Way To Write Act Essay! The important process in developing a proposition is translating your view of these services into an offer that means something to your customer. The definition of your service offer must make sense to should i write my name on my essay, your customer in way to write, terms that are advantageous and new york bar exam essays 2012 beneficial to the customer, not what is technically good, or scientifically sound to you. Way To Act Essay! Think about what your service, and the manner by which you deliver it, means to your customer. Traditionally, in in corporate communications, sales and marketing, this perspective is referred to best act essay, as translating features into benefits. The easiest way to translate a feature into a benefit is to add the prompt ‘which means that. '. For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. College Essay! (the benefit).

Clearly this benefit represents a competitive advantage over other suppliers who only open 9-5. This principle, although a little old-fashioned today, still broadly applies. The important thing is to way to write, understand your services and david essay of the proposition in terms that your customer will recognise as being relevant and beneficial to them. Most businesses have a very poor understanding of what their customers value most in the relationship, so ensure you discover this in the research stage, and reflect it in your stated product or service proposition(s). Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to way to write act essay, any of the above then customers will not be very interested in you. A service-offer or proposition should be an encapsulation of what you do best, that you do better than your competitors (or that they don't do at all); something that fits with your business objectives, stated in terms that will make your customers think ‘Yes, that means something to me and I think it could be good for steps a persuasive my business (and therefore good for me also as a buyer or sponsor).'

This is the best write, first 'brick in the wall' in the process of business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation. write your business plan - include sales, costs of sales, gross margins, and if necessary your business overheads. Business plans come in comparing two cars essay, all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show.

Essentially your plan is way to write act essay a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of steps to writing revenues and costs, which together hopefully produce a profit at write act essay the end of the trading year. The level of comparing two cars detail and complexity depends on the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the marketing process. Write Act Essay! It will state sales and profitability targets by activity. In a marketing plan there may also be references to new york essays, image and write act essay reputation, and to public relations. All of these issues require thought and new york bar exam 2012 planning if they are to result in improvement, and particularly increasing numbers of customers and revenue growth. You would normally describe and best act essay provide financial justification for the means of achieving these things, together with customer satisfaction improvement.

Above all a plan needs to be based on actions - cost-effective and profitable cause and effect; inputs required to communications, achieved required outputs, analysed, identified and quantified separately wherever necessary to be able to manage and write act essay measure the relevant activities and resources. quantify the business you seek from the end of the, each of your market sectors, segments, products and customer groupings, and best act essay allocate investment, resources and activities accordingly. These principles apply to a small local business, a department within a business, or a vast whole business. Before attending to the detail of how to achieve your marketing aims you need to quantify clearly what they are. What growth targets does the business have? What customer losses are you projecting?

How many new customers do you need, by size and type, by product and new york bar exam service? What sales volumes, revenues and contributions values do you need for each business or revenue stream from each sector? What is your product mix, in terms of customer type, size, sector, volumes, values, contribution, and best distribution channel or route to market? What are your projected selling costs and david essay the end of the affair net contributions per service, product, sector? What trends and percentage increase in revenues and contributions, and volumes compared to last year are you projecting?

How is best way to write act essay your market share per business stream and sector changing, and in corporate how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, and what are your mature and way to low-margin services; how are you treating these different opportunities, and anything else in the end of the, between? You should use a basic spreadsheet tool to best way to act essay, split your business according to should i write on my, the main activities and profit levers. See the write act essay, simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool. A useful planning tool in respect of markets and david affair products is the matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is regarded by some as the best way to act essay, 'Father of new york bar exam essays Strategic Management'. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in Ansoff's paper Strategies for Diversification. The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is a fundamentally simple and effective way of looking at strategic development options. Each of these strategic options holds different opportunities and downsides for different organizations, so what is right for one business won't necessarily be right for another.

Think about what option offers the best potential for your own business and best way to act essay market. Speech! Think about the write, strengths of your business and two cars what type of growth strategy your strengths will enable most naturally. Way To Write Act Essay! Generally beware of diversification - this is, by its nature, unknown territory, and carries the my name on my, highest risk of failure. Here are the Ansoff strategies in summary: market penetration - Developing your sales of existing products to your existing market(s). This is fine if there is plenty of market share to be had at the expense of best way to your competitors, or if the for thesis, market is write act essay growing fast and large enough for should essay the growth you need. If you already have large market share you need to best act essay, consider whether investing for further growth in this area would produce diminishing returns from your development activity. It could be that you will increase the profit from two cars, this activity more by way to reducing costs than by actively seeking more market share. Strong market share suggests there are likely to be better returns from extending the range of products/services that you can offer to the market, as in new york bar exam essays, the next option.

product development - Developing or finding new products to take to your existing market(s). This is an attractive strategy if you have strong market share in a particular market. Such a strategy can be a suitable reason for acquiring another company or product/service capability provided it is relevant to your market and your distribution route. Developing new products does not mean that you have to do this yourself (which is way to write act essay normally very expensive and frequently results in proposal, simply re-inventing someone else's wheel) - often there are potential manufacturing partners out there who are looking for their own distribution partner with the sort of market presence that you already have. Write Act Essay! However if you already have good market share across a wide range of products for for thesis your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to seek to develop new markets, as in the next strategic option. market development - Developing new markets for way to write act essay your existing products.

New markets can also mean new sub-sectors within your market - it helps to david essay, stay reasonably close to the markets you know and way to act essay which know you. Moving into completely different markets, even if the product/service fit looks good, holds risks because this will be unknown territory for comparing essay you, and almost certainly will involve working through new distribution channels, routes or partners. If you have good market share and good product/service range then moving into associated markets or segments is likely to be an attractive strategy. diversification - taking new products into new markets. This is high risk - not only do you not know the products, but neither do you know the new market(s), and again this strategic option is likely to entail working through new distribution channels and routes to market. This sort of best way to act essay activity should generally be regarded as additional and comparing supplementary to the core business activity, and should be rolled out carefully through rigorous testing and best piloting.

Consider also your existing products and david sedaris essay the end services themselves in terms of their market development opportunity and way to write profit potential. Some will offer very high margins because they are relatively new, or specialised in some way, perhaps because of special USP's or distribution arrangements. Other products and services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is a useful way to understand and my name assess your different existing product and service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and variations around these titles) is a tool for assessing existing and development products in terms of their market potential, and thereby implying strategic action for products and best way to act essay services in each of the david essay the end of the affair, four categories reflected in the model. The Boston Matrix model was devised by write Bruce Henderson (1915-92), founder of the Boston Consulting Group in the 1960s. It has been adapted in many ways. A simple version is shown here below. Like other four-part 2x2 matrix models, the Boston Matrix is a very quick and easy method for analysis, thinking and decision-making, while being unavoidably limited in its handling of subtlety and detail. Often in business and strategic thinking too much detail is unhelpful - instead, clarity and ease of understanding are extremely helpful, especially in communicating ideas to teams and groups, in which circumstances the Boston Matrix is an essay the end of the excellent aid.

cash cow - The rather crude metaphor is based on way to write act essay, the idea of 'milking' the returns from previous investments which established good distribution and market share for the product. Essays! Products in this quadrant need maintenance and protection activity, together with good cost management, not growth effort, because there is little or no additional growth available. dog - This is any product or service of yours which has low market presence in way to, a mature or stagnant market. There is no point in to writing a persuasive, developing products or services in best way to write act essay, this quadrant. Many organizations discontinue products/services that they consider fall into this category, in which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their products or services in this quadrant, which is obviously not very funny at all, except to the competitors. problem child (also called question marks or wildcats ) - These are products which have a big and speech growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and acted upon yet. New business development and way to act essay project management principles are required here to ensure that these products' potential can be realised and disasters avoided.

This is likely to be an area of business that is quite competitive, where the pioneers take the risks in the hope of securing good early distribution arrangements, image, reputation and market share. Gross profit margins are likely to be high, but overheads, in the form of costs of research, development, advertising, market education, and for thesis proposal low economies of act essay scale, are normally high, and can cause initial business development in steps to writing a persuasive, this area to be loss-making until the product moves into the rising star category, which is by no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in a strong and best write act essay growing market. For Thesis! As a product moves into this category it is commonly known as a 'rising star'. Best Write! When a market is two cars strong and still growing, competition is not yet fully established.

Demand is strong; saturation or over-supply do not exists, and so pricing is relatively unhindered. This all means that these products produce very good returns and profitability. The market is receptive and educated, which optimizes selling efficiencies and margins. Production and manufacturing overheads are established and best write costs minimised due to high volumes and good economies of scale. These are great products and worthy of continuing investment provided good growth potential continues to exist. When it does not these products are likely to move down to cash cow status, and affair the company needs to have the next rising stars developing from its problem children. After considering your business in way to write act essay, terms of the Ansoff matrix and Boston matrix (which are thinking aids as much as anything else, not a magic solution in themselves), on a more detailed level, and for many businesses just as significant as the Ansoff-type-options, what is the significance of your major accounts - do they offer better opportunity for abstract growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on a large scale as opposed to small scale? Are your selling costs and investment similar for large and small contracts? If so you might do better concentrating on developing large major accounts business, rather than taking a sophisticated product or service solution to best act essay, smaller companies which do not appreciate or require it, and cost you just as much to for thesis, sell to as a large organization. This customer matrix model is used by many companies to understand and determine strategies according to customer types.

Assessing product type is helped by reference to the Boston matrix model. There is a lot of write act essay flexibility as to what constitutes 'good' and two cars essay 'not so good customers' - use your own criteria. A good way to do this is to devise your own grading system using criteria that mean something to your own situation. Typical criteria are: size, location, relationship, credit-rating and payment terms, is the customer growing (or not), the best way to, security of the supply contract, the sedaris the end of the, service and support overhead required, etc. This kind of customer profiling tool and exercise is often overlooked, but it is a critical aspect of marketing and sales development, and of optimizing sales effectiveness and business development performance and profitability.

Each quadrant requires a different sales approach. The type of customer also implies the act essay, type of sales person who should be responsible for managing the relationship. A firm view needs to be taken before committing expensive field-based sales resources to 'not so good' customers. Focus prospect development (identifying and contacting new prospective customers) on the profile which appears in the top left quadrant. Identify prospective new customers who fit this profile, and allocate your business development resources (people and steps advertising) to this audience. Consider also What are your competitor weaknesses in terms of sectors, geographical territory and products or services, and how might these factors affect your options? Use the SWOT analysis also for assessing each competitor as well as your own organization or department. Many organizations issue a marketing budget from the top down (a budget issued by act essay the Centre/HQ/Finance Director), so to speak, in which case, what is your marketing budget and how can you use it to produce the best return on investment, and to should my name on my college essay, help the company best to meet its overall business aims? Use the models described here to way to write, assess your best likely returns on essays in corporate communications, marketing investment. The best way to begin to model and plan your marketing is to best way to write act essay, have a record of your historical (say last year's) sales results (including selling and advertising costs if appropriate and available) on a spreadsheet.

The level of detail is up to you; modern spreadsheets can organize massive amounts of data and in corporate make very complex analysis quick easy. Data is vital and will enable you to do most of the analysis you need for marketing planning. In simple terms you can use last year's results as a basis for planning and modelling the best write act essay, next year's sales, and abstract for thesis the marketing expenditure and activities required to best way to act essay, achieve them. simple business plan or sales plan tools examples. These templates examples help the planning process. Split and communications analyse your business or sales according to your main products/services (or revenue streams) according to the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit. Add different columns which reflect your own business profit drivers or levers, and to provide the most relevant measures. Do the same for each important aspect of your business, for example, split by market sector (or segment): And, for example, split by act essay distributor (or route to market):

These simple split analysis tools are an extremely effective way to sedaris of the, plan your sales and business. Construct a working spreadsheet so that the best write, bottom-right cell shows the total sales or gross margin, or profit, whatever you need to measure, and by changing the figures within the split (altering the mix, average prices, quantities, etc) you can carry out 'what if?' analysis to develop the best plans. If you are a competent working with spreadsheets it is comparing two cars essay normally possible to assemble all of this data onto a single spreadsheet and then show different analyses by sorting and way to act essay graphing according to comparing essay, different fields. When you are happy with the write act essay, overall totals for the year, convert this into a phased monthly plan, with as many lines and steps columns as you need and are appropriate for the business. Develop this spreadsheet by best write showing inputs as well as sales outputs - the proposal, quantifiable activity (for example, the numbers of best write enquiries necessary to sedaris essay of the, produce the planned sales levels) required to produce the planned performance.

Large businesses need extensive and multiple page spreadsheets. A business plan needs costs as well as sales, and way to write act essay will show profit as well as revenue and gross margin, but the principle is the same: plan the detailed numbers and values of what the business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and loss account template tool for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and two cars reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see the Profit and way to Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the a persuasive, principle is the way to write, same. Consider also indirect activities that affect sales and business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and resolution levels and timescales. Internal lead referral schemes, strategic partnership activity; the performance of other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc.

These performance factors won't normally appear on a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen. write your marketing plan or business plan. Your marketing plan is actually a statement, supported by relevant financial data, of how you are going to develop your business. To Writing A Persuasive! Plans should be based on best write, actions, not masses of historical data. The historical and market information should be sufficient just to explain and justify the opportunities, direction, strategy, and most importantly, the marketing actions, methods and measures - not to tell the story of the past 20 years of your particular industry. What you are going to abstract, sell to whom, when and how you are going to act essay, sell it, how much contribution (gross profit) the sales produce, what the comparing essay, marketing cost will be, and what will be the return on investment. As stated above it is act essay easiest and best to to writing a persuasive, assemble all of this data onto a spreadsheet, which then allows data to be manipulated through the planning process, and then changed and re-projected when the trading year is best write act essay under way. The spreadsheet then becomes the basis of your sales and marketing forecasting and results reporting tool. As well as sales and comparing two cars essay marketing data, in most types of businesses it is also useful to include measurable aims concerning customer service and satisfaction. The marketing plan will have costs that relate to a marketing budget in the overall business plan.

The marketing plan will also have revenue and best way to act essay gross margin/profitability targets that relate to the turnover and profitability in the overall business plan. This data is essentially numerical, and so needs also some supporting narrative as to how the two cars, numbers will be achieved - the actions - but keep the narrative concise; if it extends to more than a half-dozen sheets make sure you put a succinct executive summary on best way to write act essay, the front. The marketing plan narrative could if appropriate also refer to indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to achieving the marketing plan aims. Be pragmatic - marketing plans vary enormously depending on the type, size and comparing maturity of business. Above all create a plan that logically shows how the business can best consolidate and grow its successful profitable areas. The marketing plan should be a working and truly useful tool - if it is, then it's probably a good one. sample business plan, marketing plan or sales plan sample structure and example format/template. Keep the written part of the business plan as concise and brief as possible - most situations and high-ranking executives do not need to see plans that are an inch thick.

If you can make your case on a half dozen pages then do so. Particularly if your plan is more than 5-6 pages long, produce an executive summary (easiest to do when you have completed the plan) and insert it at the beginning of the document. If you need to include lots of reference material, examples, charts, evidence, etc, show these as appendices at the back of the best write act essay, document and make sure they are numbered and referenced during the main body of the plan. Each new section should start at the top of a new page. Should College! Number the pages. Important plans should be suitably bound. All business plans should be professionally and best way to write act essay neatly presented, with no grammar and spelling errors, clearly laid out in an easy to read format (avoid lots of upper-case or fancy fonts or italics as these are all difficult to read). Your business plan contents and structure should be as follows: business plans structure - a business planning template. Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and confidentiality.

Contents page: A list of contents (basically the david sedaris essay the end of the affair, sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the best, document) allowing the reader to find what they need and navigate the document easily, and to refer others to particular items and page numbers when reviewing or querying. Introduction page : Introduction and purpose of the essays in corporate, plan, terms of reference if applicable (usually for formal and large plans or projects). Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it's not an act essay executive summary) - the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in a few minutes. Main body of plan: sections and headings as required, see template below. Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and essays 2012 not central to the main presentation of your plan. business plans - main body sections examples template. This sample template is typical for a sales/marketing/new business development business plan. (A business plan for a more complex project such as an international joint-venture, or the formation of a new company including manufacturing plant or other overhead activities would need to include relevant information and financials about the overheads and resources concerned, and way to the financials would need to show costs and profits more like a fully developed profit and essays loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility and the Psychological Contract.

While these aspects are not mechanisms within the plan, they are crucial reference points. Define your market - sector(s) and segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to best act essay, you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the should i write my name on my essay, factors that determine customers' priorities and needs - this is a logical place to refer to ethics and CSR (corporate social responsibility Explain your existing business - your current business according to way to write act essay, sector, products/services, quantities, values, distributor, etc. Analyse your existing customer spread by abstract for thesis customer type, values and products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of your business comes from 20% of your customers) Explain your products and services - refer to Boston matrix and especially your strategic propositions (what these propositions will do for your customers) including your USP's and UPB's (see sales training section and write act essay acronyms) Explain you routes to market, gatekeepers, influencers and strategic partners - the other organizations/individuals you will work with to the end, develop your market, including 'what's in it for them', commissions, endorsements, accreditations, approvals, licenses, etc. Case studies and best track record - the credibility, evidence and proof that your propositions and abstract for thesis strategic partnerships work Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by best way to write product/service stream, mix, values, segment, 'distributor', etc, whatever is david affair relevant, phased monthly, in best act essay, as much detail as you need. This should be on a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and outputs.

List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on investment for each activity. Tip: If the essays in corporate, business plan concerns an best write act essay existing activity, use the previous year's sales/business analysis as the basis for new york bar exam essays 2012 the next year's sales/business plan. Adapt as necessary according to your new strategic plans. other business planning and marketing issues. staffing and training implications. Your people are unlikely to best write act essay, have all the skills they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining extra.

Customer service is acutely sensitive to comparing, staffing and training. Are all of your people aware of the aims of the business, its mission statement and way to write your sales propositions? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into of the the business plan under human resources and way to write act essay training, where budgets need to be available to support the investment in these areas.

You should formulate a customer service charter, extending both your mission statement and your service offer, so as to inform staff and customers what your standards are. These standards can cover quite detailed aspects of your service, such as how many times the telephone will be permitted to ring until the caller is gets an answer. Other issues might include: How many days between receipt and essays response for written correspondence. Complaints procedure and timescales for best way to each stage.

This charter sets customer expectations, so be sure you can meet them. Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at arbitrary levels, think of each one as a promise that you should keep. Business-to-business customers would expect to essays communications, agree these standards with their suppliers and have them recorded as part of their contracts, or as SLA's (service level agreements). Increasingly, large customers demand SLA's to be tailored to their own specific needs, and the process of developing these understandings and agreements is absolutely crucial to the maintenance and development of large contracts. Remember an best important rule about customer service: It's not so much the failure to to writing, meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the way to write, biggest cause of upset is the failure of suppliers to inform customers and keep them updated when problems arise.

Not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to i write, be done to best way to write, put things right, are key areas of speech customer dissatisfaction, and best way to write act essay therefore easy areas for suppliers to focus their efforts to achieve and communicate improvements. A special point of note for businesses that require a strong technical profile among their service staff: these people are often reactive by nature and so not good at taking initiative to identify and anticipate problem areas in customer service. It's therefore helpful to establish suitable mechanisms and essay responsibility to best, pick up problems and deal with them - a kind of trouble-shooting capability - which can be separately managed and monitored at a strategic level. Do not assume that technically-oriented staff will be capable of proactively developing customer service solutions and revisions to SLA's - they generally need help in doing so from staff with high creativity, empathy, communications and initiative capabilities. establish systems to measure customer service and staff performance. These standards and the SLA's established for large customers need to be visible, agreed with customers, absolutely measurable. You must keep measuring your performance against them, and steps to writing a persuasive speech preferably publishing the results, internally and externally. Customer complaints handling is a key element: Measuring customer complaints is crucial because individual complaints are crucial areas to resolve, and also as a whole, complaints serve as a barometer for the quality and performance of the business.

You need to have a scheme which encourages, not discourages, customers to complain, to open the channels as wide as possible. Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to seek to justify and best act essay excuse them. Wrong. Complaints are the opportunities to turn ordinary service into unbeatable service. Moreover, time and again surveys suggest that anything up to nine out of ten people do not complain to the provider when they feel dissatisfied - they just keep their dissatisfaction to themselves and the provider never finds out there's a problem, even when the customer chooses to go elsewhere.

But every complaining customer will tell at least a couple of their friends or relations. Every dissatisfied staff member in the customer organization will tell several of their colleagues. Unreported complaints spawn bad feelings and the breakdown of relationships. It is imperative that you capture all complaints in order to: Put at abstract proposal ease and give explanation or reassurance to the person complaining. Reduce the chances of write act essay them complaining to someone else. New York Bar Exam Essays! Monitor exactly how many dissatisfied customers you have and what the causes are, and that's even more important if you're failing to deliver your mission statement or service offer!

Take appropriate corrective action to best write, prevent a re-occurrence. New York! If appropriate (ie for large customers) review SLA's and take the opportunity to agree new SLA's with the best, customer. implications for IT, premises, and reporting systems. Also relating to abstract for thesis, your business plan are the issues of: Information Technology - are your computers and communications systems capable of best way to giving you the information and analysis you need? How do you use email - is essays 2012 it helping or hindering your business and the quality of service you give to your customers?

What internet presence and processes do you need? How should your voice and data systems work together? What systems need to be available to mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to see the needs and opportunities?

IT and communications systems increasingly offer marketing and write act essay competitive advantage to businesses in all sectors - make sure you know hat IT can do for you and for your customers. Premises - Review your premises and sites in light of your customer service, distribution, and customer relationship requirements. Pay particular attention anywhere in your organization that your customers visit - the impression and service you give here is sedaris essay the end critical. Reporting systems - If you can't measure it you can't manage it, and where finance and business performance is concerned this is certainly true. First you must identify and agree internally your key performance indicators (KPI's). Identify every aspect of your service or performance that is important - then you need to be able to measure it and report on it, and where people are involved in performing to certain standards then the standards and the reporting needs to best way to write, be transparent to them also. How do you report on sales, marketing and business performance and interpret the david sedaris essay the end of the affair, results? Who needs to know?

Who needs to capture the data? communications and ongoing customer feedback are essential. Having an open dialogue with your customers is vital. Best Way To Write! There's a double benefit to your business in ensuring this happens: You nip problems in the bud and stay aware of steps to writing how you're performing. Your customers feel better about the service you provide as a result of the best way to write act essay, communications, or from the should i write essay, fact that the channel is open even if they don't use it - it's human nature. Try to best way to write act essay, devise a standard feedback form. It can double as a promotional tool as well if it's made available on a wider scale. The form can carry details of your mission statement, service offer and your customer service charter. Consider carrying out a customer satisfaction and perceptions survey. There are many ways to do this on steps to writing speech, a small or large scale, and valuable feedback is always obtained from customer survey exercises.

tips for starting a small business or self-employment - for best act essay non-financial people. Some of us are not naturally inclined towards the sort of detailed financial thinking that is required for traditional detailed business planning. If this is you, you'll possess other valuable capabilities that will be useful in your own enterprise, and you'll maybe find it helpful to use this alternative approach to planning a new enterprise or self-employment. It can be stressful and counter-productive to try to essays, use methods that are not natural or comfortable. If you are helping or advising others about starting their own enterprise or self-employment, the best way to act essay, same principles apply. Not everyone is naturally good at business planning, but everyone who dreams of being self-employed or who wants to start and abstract for thesis proposal run their own independent enterprise is capable of doing so, provided they work to their strengths, capabilities and passions. People running successful enterprises come in all shapes and sizes, from all backgrounds, all ages, with skills, passions, and capabilities in best, any field you can imagine. Anyone can run their own business or be successful in self-employment given the simple determination to do so. Bar Exam! Business and enterprise is not just for best write act essay stereotypical 'business-types'; the abstract for thesis, benefits and advantages of best write being your own boss are available to us all. Here are some pointers for people considering starting their own new enterprise, or for helping others to do the same. First, and especially if you are not clear of your own real strengths, or what direction to pursue, focus on using tools to understanding your own personality style and strengths.

Then use this knowledge to imagine and realise how your natural capabilities can be used to in corporate, best effect in defining and providing your own services or running your own enterprise. The VAK and Multiple Intelligences tools on this site are helpful for this purpose. They assess people's strengths completely differently to traditional IQ or academic evaluations, which are extremely narrow and generally not relevant at write all for people who want to be their own boss. Understanding personality is my name on my college essay also useful since personality-type greatly influences the best way to act essay, way that a person approaches self-employment or running an enterprise, and what sort of service or business to offer. David Essay The End Of The! The Personality Styles page provides a lot of way to explanation about this. Many people are conditioned by schools and over-cautious parents to should my name essay, under-estimate their own potential and capabilities, which is a big reason to take a fresh look at what you are good at, and to way to, re-think and essay the end affair understand better the ways that your personality type tends to be successful in life and business. There are many ways to be successful and independent in life aside from building and best running a conventional business and adhering to conventional financial planning methods. The basic economics of becoming successfully independent in any sort of venture are actually extremely simple, and focusing on the following simple fundamentals (a process really) can help many folk turn your dream or an idea into a successful enterprise or self-employment reality. It's usually easiest to think first of these factors in essays communications, terms of daily, weekly or monthly numbers and values, and then to extend the figures to give totals for way to a whole year: 1. What's your product or service? (What's good/special/different about your products or service that enough people will buy it? And importantly is this something that you have a real passion for?

All successful enterprises are built on new york 2012, doing something the owner enjoys.) 2. What does it cost to make/buy in/provide the best way to, product or service? (If you are buying and selling products or using materials consider the cost prices. Affair! If the main resource is your own time then attach a cost to your labour that reflects your available time for the work and way to act essay the wage you need to draw. David Of The Affair! Divide your required annual wage by the number of work hours available to you, and this is your notional hourly labour cost.) 3. What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the cost is best write act essay good if the market will accept it. A mark-up of less than 50% is cause for concern unless you are selling products in relatively high volumes or values. Price your products/services according to what the market will pay, not according to your costs.

Take into account your competitors and what they charge and abstract their relative quality. Service businesses that use only the person's time are often very attractive and profitable because there is no added complication of best write buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for steps speech people who prefer a simple approach to self-employment and best way to write enterprise. Consider the effect of VAT especially for 'consumer' businesses - ie., selling to sedaris essay the end, the general public - assuming your business is or must be VAT registered. Best Write! Private consumers of course are more sensitive to VAT than business customers who can generally reclaim VAT should you have to should on my, add it to your prices.) 4. Who will buy the product/service? (Identify your customers and best write market. Do you know this for sure? Test your assumptions: this is a critical part of the essay, proposition and generally benefits from act essay, more thought and research to confirm that a big enough market exists for your idea. Consider your competition - what are people buying currently and why will they buy from i write my name on my college essay, you instead?) 5. How much/many do you need to sell in a year?

And how many customers do you need? (This is a vital part of the best act essay, proposition to confirm that the essay the end of the, gross profit (the difference between costs of bought in products/labour and way to sales revenues) covers your/their financial needs (including a living wage and other fixed costs of running the enterprise. Again remember the comparing essay, affect of best act essay VAT on your selling prices if applicable.) 6. How will people know about the service/product? (You need to understand what advertising/marketing/enquiry-generation is necessary - activity and cost. There is usually a cost for generating new customers, especially in the early stages of a new enterprise. On My! Once the act essay, business is should my name college essay established, say after six months to a year, 'word-of-mouth' referrals are for some businesses all that is required to produce new customers - especially those based in a local community, but virtually any new enterprise requires marketing at its launch. See the articles on marketing and selling.) 7. Does all this add up, and better still provide a cash surplus at the end of a year? - if so then it's probably a good business model. These basic questions represent the typical 'table napkin' business proposition that is the start of most businesses, including very large complex ones. People who dislike and are not fluent in detailed business calculations might find the way to write act essay, above process a useful starting point when thinking about how to begin a new enterprise or a venture in for thesis, self-employment.

If this is you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. Hence many highly successful business leaders rely heavily on their financial directors to take care of the financial details, leaving them free to way to act essay, get on with the business activity that makes best use of their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever. Incidentally the above factors are the essential components which make up a basic Profit and Loss Account, which is the primary management tool for a business of any scale and complexity. Here's a free MSExcel profit and loss account template tool for extending these factors and essays 2012 financials into a more formal phased plan, which also serves as a business forecasting and act essay reporting tool too. If in doubt about this seek some help from an new york experienced business person or your accountant. Adapt it to suit your purposes. The example PL trading plan is best write also available as a pdf. The numbers could be anything - ten times less, ten times more, a hundred times more - the principle is the same. company types and financial set up - quick guide. When you have confirmed and refined the basic viability of your business idea you can then begin getting to grips with the new york bar exam essays, more detailed aspects of forming the business itself. This necessarily includes deciding your type of business constitution - the legal format of your company - or 'company type' as it is often described.

The Psychological Contract is best write act essay increasingly significant within and relating to business constitution. Small (UK) businesses are most commonly one of the following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and two cars administration. partnership - essentially a group of self-employed partners/owners - no limited personal liability - easy-ish set up and administration, although ultimately dependent on the complexity of the company and partnership. limited liability partnership (LLP) - as above, except that liability is act essay limited to personal investments and guarantees. limited company (abbreviated to Ltd after the company name) - liability is limited to the assets of the company - registered with Companies House and legally obliged to publish accounts. There are less common variations of comparing essay limited companies, and other business structures and constitutions, for example: social enterprise - various structures including , trusts, associations and especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and will be explained in more detail on best write act essay, this website in due course. David The End Of The! Meanwhile here is useful information about best, cooperatives. public limited company (plc) - not appropriate for small companies. Sole-trader and partnership companies are very easy to set up and administer, but the owner/partners are personally liable for all business debts and in corporate communications potential claims, so good insurance cover (including professional indemnity and public liability) is essential especially if business liabilities are potentially serious. A limited liability partnership offers protection to partners in way to write, terms of personal liabilities, in that liabilities are limited to the extent of personal investment and any other guarantees. This is considered to be too much personal exposure by many business people, in which case a limited company is the obvious alternative. A limited company exists in its own right - a tricky concept to understand for many people - basically meaning that financial liabilities belong to the company (its shareholders, to the value of their shares in other words) rather than the directors and executives of the comparing two cars, business, as would apply in a partnership.

Limited companies ultimately offer more flexibility for large complex businesses but can be over-complicated and administratively heavy if all you want to best way to write, do is run a local shop or landscape gardening business or modest training or coaching business. Whatever, consider carefully what type of company framework will suit you best. Once established it can be quite difficult to unravel and change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of extra thought at the planning stage. A good accountant will help you decide what is best for your situation from i write college, a legal and best write act essay financial standpoint, although before this you should think for yourself what sort of business structure best fits your wider business situation, and especially your business aims and philosophy. Broad guidelines about business types are available from the UK Government business information Businesslink website. You'll need a business bank account.

In fact it is for thesis a legal requirement of all limited companies to have a business bank account. Shop around. There are wide variations in services and best costs offered by the different banks. You must also understand and organize the tax implications for your type of david sedaris the end business. Before starting any business ensure also that you have the write, information and controls to account for and pay all taxes due. Helpfully to learn more about this in the UK, most tax affairs are within the responsibilities of HM Revenue and a persuasive speech Customs - until they too change their name to something very silly. That said, the relevance today of HM (Her Majesty's) is best a bit puzzling when you stop to think about it and i write my name on my college surely due for updating to the modern age. HMRC is another weird example of quirky UK Government departmental names and branding. God help us all, our country is best write act essay run by alien wannabe noblemen from the middle ages. VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is small enough to have a choice in i write my name college essay, the matter. Beyond a certain turnover (?68,000 as at 2010) any UK business must register for VAT.

Check the write act essay, HMRC website for the current position. Being VAT registered means you must charge VAT on all VAT-rated supplies, which means also that the VAT you receive on payments from sedaris essay of the affair, your customers must be paid to HM Revenue and Customs. Best Write Act Essay! (No you cannot keep it, even though some accidentally try to, and others think they are entitled to.) Being VAT registered also enables you to reclaim VAT that you pay on business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by the end VAT. Private consumers cannot claim back VAT, so the effect of best write VAT on pricing and margins needs careful thought in planning any consumer business. Up to should on my college, a certain level of best way to turnover (in the UK) becoming registered for VAT is optional. Essay The End Affair! If your business turnover is likely to be below the threshold for mandatory VAT registration, you must decide for yourself if the advantages outweigh the disadvantages. The main advantages of write VAT registration are: your business will be perceived by certain people - especially other businesses - to be larger and more credible (not being registered for VAT indicates immediately that your turnover is below the VAT threshold) you will be able to reclaim VAT that you are charged on legitimate allowable business costs.

The main disadvantages of being VAT registered are: the administrative burden in keeping VAT records and submitting VAT returns (although this has been enormously simplified in should i write on my college essay, recent years so that for small simple businesses it is really not a problem at all) risks of getting onto cashflow difficulties if you fail to best way to, set funds aside to pay your VAT bills (see the proposal, tax tips below) Information about best way to, VAT (and all other tax issues) is at the UK Government HM Revenue and Customs website: VAT is not the i write my name, only tax. Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on staff salaries (national insurance). Way To! A sole-trader or partnership can employ staff, in which case national insurance tax is due on salaries paid to employees, which is different to comparing essay, the tax that employees pay themselves. Failing to best act essay, retain funds in a company to pay taxes is a serious problem that's easily avoided with good early planning. Contact your tax office. Should I Write My Name On My College Essay! Inform them of best your plans and seek their help.

Tax offices are generally extremely helpful, so ask. You can even talk to a real person on the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too. Preferably one who comes recommended to you. With all the greatest respect to essay, accountants everywhere, accountants are quite commonly very intense people, like solicitors and scientists, very much focused on process, accuracy, rules, etc., which in terms of personality fit can be a little at odds with the style of many entrepreneurs. So again shop around and find an accountant with whom you can share a joke and way to a beer or something from the human world. The relationship between a business person and abstract proposal his/her accountant is crucial if the best write, business is to grow and develop significantly. Accountants might seem at steps to writing speech times to be from another planet, but I can assure you the good ones are bloody magicians when it comes to best act essay, business development, especially when the figures get really interesting. The statement that one stroke of an speech accountant's pen is mightier than the world's most successful sales team, is actually true. For many entrepreneurs, the ideal scenario is to grow your business large enough to support the cost of write a really excellent finance director, who can take care of all the detailed legal and financial matters for you, and leave you completely free to concentrate on growing the essays communications, business - concentrating your efforts and ideas and strategy externally towards markets and customers, and internally towards optimizing innovation and your staff.

See the way to write, quick tax tips below, especially for two cars essay small businesses which might not easily be able to best write act essay, achieve immediate and accurate control of their tax liabilities, which is one of the major early risks for a new successful small business. tax tips - understanding and accounting for taxes from the start. A significant potential problem area for newly self-employed people, and for new business start-ups, is essay failing to budget and save for inevitable taxes which arise from your business activities. N.B. Way To Write! These tips are not meant to david sedaris essay of the affair, be a detailed comprehensive guide to business taxation. This section merely addresses a particular vulnerability of new start-up businesses in best way to act essay, failing to set aside sufficient reserves to meet tax liabilities, especially small businesses, and even more especially sole-traders and partnerships and abstract small limited companies, which lack expertise in accounting and way to consequently might benefit from these simple warnings and tips related to tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to should my name essay, allocate and make payments for best write all costs and liabilities arising in the course of trading. I recognise however that many small business start-ups do not begin with such attention to new york essays 2012, financial processes, and it's primarily for those situations that these particular notes are provided. These notes in best way to, no way suggest that this is the normal fully controlled approach to 2012, planning and organizing tax liabilities and other cashflow issues within any business of best way to significant scale.

This is simply a pragmatic and practical method aimed at averting a common big problem affecting small business start-ups. While your type of my name college company and business determines precisely which taxes apply to you, broadly taxes are due on sales (for VAT registered businesses in the UK, or your VAT equivalent if outside the UK), and on the profits of your business and your earnings. If you employ staff you will also have to best write, pay national insurance tax on employees' earnings too. Generally sole-traders and partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the steps speech, more complex taxes applicable to way to write, limited companies, which also pay taxes on company profits and staff salaries. Whatever, you must understand the tax liabilities applicable to your situation, and budget for on my college them accordingly.

You must try to seek appropriate financial advice for your situation before you commence trading. Indeed understanding tax basics also helps you decide what type of company will best suit your situation, again, before you begin trading. The potential for nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to best write, increase along with your success. This is because bigger sales and profits and earnings inevitably produce bigger tax bills (percentage of tax increases too in two cars essay, the early growth of a business), all of which becomes a very big problem if you've no funds to pay taxes when due. The risks of way to act essay getting into essays in corporate difficulties can be greater for the self-employed and small partnerships which perhaps do not have great financial knowledge and experience, than for best write larger Limited Company start-ups which tend to have more systems and support in financial areas. Start-ups are especially prone to tax surprises because the first set of tax bills can commonly be delayed, and if you fail to account properly for all taxes due then obviously you increase the chances of spending more than you should do, resulting in not having adequate funds to cover the payments when they are due. Risks are increased further if you are new to self-employment, previously having been employed and accustomed to two cars, receiving a regular salary on which all taxes have already been deducted, in best write act essay, other words 'net' of tax. It can take a while to appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the sedaris essay of the affair, tax element. Therefore not all of best way to write act essay your business earnings belong to you - some of the essays, money belongs to the taxman. It's your responsibility to deduct the taxes due, to set this money aside, and to pay the tax bills when demanded.

Additionally, if you are a person who is in the habit of spending everything that you earn, you must be even more careful, since this tendency will increase the risks of your being unable to pay your taxes. Failing to get on top of the way to act essay, reality of two cars essay taxes from the best way to write, very beginning can lead to serious debt and cashflow problems, which is david sedaris the end a miserable way to run a business. So you must anticipate and best act essay set aside funds necessary to meet your tax liabilities from the very start of essay your business, even if you do not initially have a very accurate idea of what taxes will be due, or you lack effective systems to calculate them - many small start-ups are in this position. Nevertheless it is write act essay too late to start thinking about tax when the first demands fall due. If when starting your business you do not have information and systems to identify and two cars account accurately for your tax liabilities, here are two simple quick tax tips to avoid problems with the taxman: You must estimate your tax liabilities and ensure that you set aside funds to cover these liabilities while you are banking your payments received into the business. The easiest way to do this is to identify the best way to write, taxes applicable to your business, for two cars example VAT and your own personal income tax and way to act essay national insurance. Identify the percentages that apply to your own situation and earnings levels. You can do this approximately. Abstract! It does not need to be very precise.

Add these percentages together, and then set aside this percentage of all your earnings that you receive into way to your business. Put these monies into a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in comparing essay, a current account. Best Way To! Always over-estimate your tax liabilities so as to set aside more than you need. Having a surplus is not a problem. Having not enough money to pay taxes because you've under-estimated tax due is a problem; sometimes enough to david sedaris the end, kill an otherwise promising business. Here's an example to show how quickly and easily you can plan and set aside a contingency to pay your tax bills, even if you've no experience or systems to calculate them precisely. This example is based on a self-employed consultancy-type business, like a training or coaching business, in which there are no significant costs of sales (products or services bought in) or overheads, i.e., revenues are effectively the way to act essay, profits too, since there are minimal costs to david of the affair, offset against profits: example of estimating and setting aside money to pay taxes. 1. Way To Act Essay! In the UK VAT on most products and essays services is 17.5%. This equates (roughly) to 15% when calculating the VAT element within a VAT-inclusive amount. This means that you can set aside 15% of way to your revenues and reliably be sure of covering your VAT liabilities.

2. The End Of The! In the best, UK personal income tax and communications national insurance combined is roughly 30% of earnings up to best act essay, about ?30,000 (a little over in i write essay, fact), rising to best write, 49% - call it 50% - of earnings above ?30k - roughly. N.B. Income tax and national insurance are calculated on taxable earnings, which exclude money spent on legitimate business costs, and VAT received. These figures in the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on abstract, the high side of what the precise liabilities actually are. Accountants call this sort of thinking 'prudent'. It's a pessimistic approach to way to write act essay, forecasting liabilities rather than optimistic, which is fundamental to good financial planning and management: if the pessimism is comparing two cars wrong then you end up with a surplus (which is good), but if you are wrong in making optimistic forecasts and estimates (over-ambitious sales, and best way to write lower-than-actual costs and liabilities), then you run out of money (which is bad). Back to the percentages.. Knowing the income tax percentages enables you to set aside a suitable percentage of your earnings when you receive them into the business.

Roughly speaking, for abstract earnings up to ?30k you need to set aside 30% to cover income tax and national insurance. For earnings over ?30k you need to way to write, set aside 50% to cover your income tax and national insurance. (Earnings below ?30k remain taxable at 30%). Remember you can arrive at these figures based on comparing, the VAT exclusive revenues, but to keep matters simpler it is way to act essay easier to use an adjusted total percentage figure to apply to the total gross earnings. If it's kept very simple and quick you'll be more likely to david sedaris essay the end of the, do it - and/or to best write act essay, communicate the method effectively to your partner if they are responsible for handling the comparing essay, financials, as often happens. Given this example, if in your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of earnings (yes it's a lot isn't it - which is why you need to anticipate it and set the best, money aside) would comfortably cover VAT and comparing essay income tax liabilities.

To be extra safe and simpler in this example you could round it up to 50%. The tax liability will obviously increase with increasing revenues - and in percentage terms too regarding personal income tax, since more earnings would be at the higher rate. You must therefore also monitor your earnings levels through the year and adjust your percentage tax contingency accordingly. As stated already above, the risk of under-estimating tax liabilities increases the more successful you are, because tax bills get bigger. In truth you will have some costs to offset against the earnings figures above, but again for the purposes of establishing a very quick principle of saving a fixed percentage as a tax reserve until you know and way to write can control these liabilities more accurately, the above is sedaris essay the end affair a very useful simple easy method of initially staying solvent and on top of your tax affairs, which are for way to act essay many people the most serious source of nasty financial surprises in successful start-up businesses. The above example is very simple, and is provided mainly for small start-up businesses which might otherwise neglect to provide for tax liabilities. Comparing Essay! The figures and percentages are not appropriate (but the way to write act essay, broad principle of forecasting and providing funds for tax liabilities is) to apply to retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of sales and overheads, which should be deducted from revenues before calculating profits and taxes liabilities. Neither does the example take account of the various ways to reduce tax liabilities by essays reinvesting profits in the business, writing off stock, putting money into pensions, charitable donations, etc.

A third tip is - in fact it's effectively a legal requirement - to inform your relevant tax authorities as soon as possible about your new business. Preferably do this a few weeks before you actually begin trading. That way you can be fully informed of the tax situation - and your best methods of dealing with tax, because there are usually different ways, and sometimes the differences can be worth quite a lot of best way to write act essay money. I do not go into more detail about tax here because it's a very complex subject with wide variations depending on your own situation, for which you should seek relevant information and new york essays advice from a qualified accountant and/or the best, relevant tax authorities. template and structure for a feasibility study or project justification report. First, and importantly, you need to clarify/confirm the my name college essay, criteria that need to way to write, be fulfilled in david essay of the affair, order to justify starting or continuing the project or group, in write, other words, what do the decision-makers need to see in order to approve the project or its continuation ? Then map these crucial approval criteria into the following structure. In other words, work through the following template structure according to, and orientated as closely as you can to, the approval criteria . (These points could effectively be your feasibility study or report justification structure, and steps headings.) past, present and particularly future ('customer') need (for the outputs/results produced by group or project) benefits and outcomes achieved to way to, date for what cost/investment benefits and outcomes to be produced in new york bar exam essays 2012, the future resources, costs, investment , etc., required to produce future required outcomes and benefits (identify capital vs revenue costs, i.e., acquisition of major assets and ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for satisfying the need if the group or project doesn't happen or ceases?) outline strategy and best way to write financial plan , including people, aims, philosophy , etc (ideally tuned to meet the authorising power's fulfilment criteria) for proposed start or continuation of project (assuming you have a case, and assuming there is communications no better alternative) Keep it simple.

Keep to the facts and figures. Provide evidence. Way To Write! Be clear and concise. Refer to the tips about effective writing. Communications! If possible present your case in person to the decision-makers, with passion, calm confidence and style.

Look at the tips on presentations, and assertiveness. tips on finding and working with business planning advisors and consultants. If you need help putting together a business plan, and if you want to get the best from the engagement, it's important to find the right person to work with, and to act essay, establish and maintain a good working relationship with them. Two Cars! If you are great big organisation you'll probably not need to work with outsiders, and if you do then you'll probably opt for a great big supplier, however there are significant benefits from working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is probably the best, best choice anyway: to seek a good single operator, or small partnership of experts. Here are some ideas of what to look for. You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to steps, know each other properly, and so that their time is best way to act essay efficiently used, instead of being in traffic on their way to and from your place is high integrity and very discreet is grown-up and david sedaris the end affair got no baggage or emotional triggers - wise and mature - and it needn't be an age thing can help you see and way to write decide where and how you want to abstract proposal, take the write, business, rather than tell you where he/she thinks you need to go - a mentor not an instructor understands or can immediately relate to abstract, your industry sector and type of work is experienced working with small family companies, but is also a big picture strategist and best write act essay visionary (advisors who've only ever worked with big corporations can sometimes be a bit free and easy with relatively small amounts of money - you need someone with a very very practical approach to managing cash-flow, and real business realities, who've worked in situations without the protection of vast corporate bureaucracy and the lack of transparency that this often brings) is triple-brained or whole-brained - mostly front-brained - (see the stuff on Benziger) - intuitive-creative, thinking, but also able to be personable and grounded, subject to i write my name, the point below complements your own strengths and fills the gaps and weaknesses in your collective abilities (again see the stuff on Benziger and best Jung etc) - ie., if collectively you need hard facts and figures and logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in a balanced team - so that the team has no blind spots, and for thesis no subjective biases in style or emphasis has two or three referees you can talk to and see evidence of past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for best write the work. As regards finding someone like this, without doubt the most reliable and quickest method is by networking introductions through trusted people.

The person you seek might be three or more links away, but if it's a friend or associate of someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for you. Start by talking to people you know and asking if they know anyone, or if they know anyone who might know anyone - and take it from there. The chances of finding the right person in the local business listings or directory, out bar exam essays 2012, of the blue and from cold, are pretty remote. Replying to adverts and marketing material from consultants is a lottery too. You'll find someone eventually but you'll need to kiss a lot of frogs first, which takes ages and is not the write act essay, cleverest way to spend your valuable time. For something so important as business planning advice or consultancy use referrals every time. Referrals work not only because you get to find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients. It works both ways.

Be prepared to reward the person in comparing two cars, whatever way is best write appropriate and fair (I'm thinking percentage share of incremental success beyond expectations - perhaps even equity share if the essays in corporate communications, person is really good and you'd value their on-going contribution and way to write act essay help). Often the david essay of the, best people won't ask for best way to act essay much money up front at all, but from your point of view you will attract a lot more commitment and a persuasive work beyond the call of normal duty from them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and lots of appreciation, even if they don't want the financial reward. Good suppliers have usually seen too many ungrateful greedy people taking them for granted and penny pinching, and will tend to sack clients like these without even telling them why, and move on to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the right person, always continually agree expectations and invite feedback about way to act essay, how the relationship is working, not just how the work is going. starting your own business - or starting any new business. These are the two cars essay, simple rules for planning and starting your own business. The principles also apply to planning and starting a new business within an organisation for best way to someone else. In amongst the for thesis, distractions and details of new business planning, it is important to keep sight of the basic rules of new business success: Your successful new business must offer something unique that people want.

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Aside from this - and without diminishing the significance of write other vital business components such as reliability, value, quality, etc., which are necessary merely to survive at a basic level - uniqueness and passion are the remaining special ingredients for success: Uniqueness (just one word, with so many implications) - so that people will want what you offer, and Passion, so that you will enjoy being and offering your best - and so that this belief and commitment conveys to others.

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Contemporary Research Vol. 2 No. 4; April 2012 The Genre of best Horror Mgr. Viktoria Prohaszkova Department of Massmedia Communication University of Ss. Cyrill and two cars essay, Method Trnava Abstract The study deals with the genre of horror , outlining it and describing the dominant features and typological .

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Is James Baldwin America's Greatest Essayist? His are some of the coldest American sentences ever written. But they're about best way to write love. When Working From Home Doesn’t Work. These Brexiteers Would Like a Do Over.

I want to thank everyone who pointed me toward how much Baldwin really does embrace love. I am remembering what I, myself, loved about him as a young man. I came to college a total Malcolmite. I kind of still am. Essay The End? But Baldwin was among a set of best write act essay, influences that talked me out of my younger self. Two Cars? He is best act essay, tough to pin down, because he understands the anger in for thesis proposal black people, he feels it himself, and fears it. There is something of the atheist about him, though he does not directly say it.

His encounters with racism leave him on the edge of violence and hatred, but The Fire Next Time is all about why one should walk back, all about why you should never judge yourself by the standards of the owner of the boot presently on your neck. That is best, how Baldwin got me. He revealed to me that black nationalism is, itself, a kind of philosophical integration. If you listen to any of Malcolm's speeches they sound like they are straight out of the Enlightenment, and Malcolm himself uses the American revolution and bar exam 2012, the nationalism of whites around the globe as a model. Baldwin's reply is not to interrogate black nationalism in isolation, but to interrogate nationalism—and the nation—itself.

He hates the hypocrisy and self-congratulation of white liberals and though he loves hard, though he deeply understands that race is a creation, he is never blinded by love: I cannot accept the proposition that the four-hundred-year travail of the American Negro should result merely in his attainment of the present level of the American civilization. I am far from convinced that being released from the African witch doctor was worthwhile if I am now—in order to best way to write support the moral contradictions and the spiritual aridity of my life—expected to become dependent on the American psychiatrist. It is abstract for thesis proposal, a bargain I refuse. The only thing white people have that black people need, or should want, is write act essay, power—and no one holds power forever. White people cannot, in comparing two cars essay the generality, be taken as models of best, how to live. Comparing? Rather, the best write white man is himself in sore need of new york essays 2012, new standards, which will release him from his confusion and way to act essay, place him once again in fruitful communion with the depths of his own being. And I repeat: The price of the liberation of the white people is the comparing two cars essay liberation of the blacks—the total liberation, in way to write act essay the cities, in the towns, before the law, and in the mind.

Why, for example—especially knowing the family as I do—I should want to marry your sister is a great mystery to me. But your sister and I have every right to marry if we wish to, and abstract proposal, no one has the right to stop us. If she cannot raise me to her level, perhaps I can raise her to mine. These are some of the coldest American sentences ever written. When I was a young nationalist, this was the one that really shook me. I don't what your sister—but if we wanted each other, no one has the right to best way to stop us.

It was something I'd never seen before—the black pride of nationalism fused to the undeniable morality of integration. I don't want to cherry-pick here. On the contrary, my point is that after all of this—after all his hard talk—Baldwin is still talking about love. These essays are amazing acts of two cars essay, intellectual and emotional courage. Best Write Act Essay? I got off the plane here in Greenville and called my agent (who knew Jimmy as she called him) and asked, Does anyone still write like this? The question was rhetorical. No one does. Abstract Proposal? No one had. No one will.

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Eighteen hours earlier, he had been in write the kind of raging good health that only teenagers enjoy. He was a handsome, redheaded kid with a shy smile, a hometown girlfriend, and steps to writing, a family who loved him very much. Now he had a lacerated spleen, an abdomen full of blood, and multiple traumatic brain injuries. He had fallen down a flight of stairs during a hazing event at best way to, his fraternity, Beta Theta Pi, but the members had waited nearly 12 hours before calling 911, relenting only when their pledge “looked fucking dead.” Tim underwent surgery shortly after arriving at Hershey, but it was too late. He died early the next morning. When Working From Home Doesn’t Work. IBM pioneered telecommuting. Now it wants people back in the office. I n 1979, IBM was putting its stamp on the American landscape. Should On My College? For 20 years, it had been hiring the greats of way to write act essay, modernism to erect buildings where scientists and salespeople could work shoulder-to-shoulder commanding the burgeoning computer industry. But that year, one of essay of the, its new facilities—the Santa Teresa Laboratory, in Silicon Valley—tried an experiment.

To ease a logjam at the office mainframe, it installed boxy, green-screened terminals in best write the homes of five employees, allowing them to work from home. The idea of telecommuting was still a novelty. Steps A Persuasive? But this little solution seemed effective. By 1983, about 2,000 IBMers were working remotely. The corporation eventually realized that it could save millions by way to act essay, selling its signature buildings and institutionalizing distance work; the number of should my name on my essay, remote workers ballooned. In 2009, an IBM report boasted that “40 percent of best, IBM’s some 386,000 employees in 173 countries have no office at all.” More than 58 million square feet of office space had been unloaded, at a gain of nearly $2 billion. IBM, moreover, wanted to help other corporations reap the same officeless efficiencies through its consulting services. Leading by example was good marketing. A small group of programmers wants to change how we code—before catastrophe strikes. T here were six hours during the night of abstract for thesis, April 10, 2014, when the entire population of Washington State had no 911 service. People who called for help got a busy signal.

One Seattle woman dialed 911 at least 37 times while a stranger was trying to break into her house. When he finally crawled into write act essay her living room through a window, she picked up a kitchen knife. Comparing Two Cars Essay? The man fled. The 911 outage, at the time the largest ever reported, was traced to software running on a server in write act essay Englewood, Colorado. Essays 2012? Operated by a systems provider named Intrado, the server kept a running counter of how many calls it had routed to 911 dispatchers around the country. Intrado programmers had set a threshold for how high the counter could go. Best Act Essay? They picked a number in the millions. The president’s call for a Senate investigation into news outlets for publishing unflattering stories about him is an new york bar exam, attack on freedom of the press. Frustrated with a set of damning reports about way to his relationship with Secretary of speech, State Rex Tillerson—including the nugget that Tillerson called him a “moron” (perhaps with an R-rated modifier)—the president offered a new suggestion on best Twitter Thursday morning: Why not explore government censorship of the steps to writing a persuasive speech press?

Why Isn't the Senate Intel Committee looking into the Fake News Networks in act essay OUR country to steps a persuasive speech see why so much of our news is just made up-FAKE! Trump had been relatively quiet on Twitter for a few days, following the massacre in Las Vegas and his trip to hurricane-ravaged Puerto Rico, but the best Tillerson stories on Wednesday set off a new tirade of tweets against the press. Most of them are the standard “Fake news!” variety—never mind that there have been stories of Trump-Tillerson tension for months, and that multiple outlets have confirmed the “moron” anecdote—but the president is calling for something different here. He is suggesting that the Senate bring its investigative powers to bear on news reports that are, from abstract for thesis all indications save Tillerson’s non-denial denial, entirely accurate. These Brexiteers Would Like a Do Over. Life among the best way to write act essay Bregretters. On June 26th of last year, 54-year old Sandra Pengelley walked into steps her local polling office in the Tory constituency of Mid Bedfordshire to cast her vote on the Brexit referendum. Partly on the basis of how a well-known radio host described the European Union, Pengelly decided she’d had enough of its “dictatorship,” and voted Leave. “But then I started to have a sinking feeling,” she said. When, exactly? “When the best way to write act essay results came out. The next day.” Two weeks later, Nigel Farage (the radio show host in essays in corporate question) resigned from write his position as the head of the UK Independence Party, the pro-Brexit pop-up party; the full weight of her mistake hit her. Essay The End Of The? “It turned my stomach,” she said. “You have simply walked away from politics and left everyone else to pick up your dirty work.”

Photographing the Microscopic: Winners of way to, Nikon Small World 2017. Nikon just announced the winners of the 2017 Small World Photomicrography Competition, and they’ve shared some of the winning and honored images with us here. Nikon just announced the winners of the 2017 Small World Photomicrography Competition, and they’ve shared some of the winning and honored images with us here. The contest invites photographers and scientists to submit images of all things visible under a microscope. More than 2,000 entries were received from 88 countries in 2017, the communications 43rd year of the competition. Writing Advice From a (Newly Minted) Nobel Winner.

Kazuo Ishiguro wrote the bulk of The Remains of the Day in four weeks. All it took was extreme dedication—and a willingness to be terrible. It’s tempting to talk of writing—the art of it, the craft of it, the lifestyle of best write act essay, it—as a kind of romance. Writers of serious literature (according to, at least, many writers of essays in corporate communications, serious literature) do not simply type stark words onto blank pages; instead, they stare into an abyss and reach into their souls and best way to, find, if they are fortunate, the swirling fires of Prometheus. “We write to on my college essay taste life twice, in the moment and in retrospect,” Anais Nin said, which is beautiful and true and also objectively incorrect: Writing is delicious work, but it is for write act essay the most part simply work. It’s often lonely. It’s rarely romantic. In Corporate Communications? (I am not a writer of serious literature, but I am a writer, and I am writing this while sipping stale coffee from a mug that’s in bad need of a wash.) Writing is a craft in the way that carpentry is a craft: There’s art to it, sure, and a certain inspiration required of it, definitely, but for way to act essay the most part you’re just sawing and sanding and getting dust in your eyes. The rules for discussing firearms in the United States obscure the obvious solutions. A village has been built in the deepest gully of abstract proposal, a floodplain. At regular intervals, flash floods wipe away houses, killing all inside.

Less dramatic—but more lethal—is the steady toll as individual villagers slip and best act essay, drown in the marshes around them. After especially deadly events, the villagers solemnly discuss what they might do to steps to writing a persuasive protect themselves. Perhaps they might raise their homes on stilts? But a powerful faction among the villagers is always at hand to explain why these ideas won’t work. “No law can keep our village safe! The answer is best write act essay, that our people must learn to be better swimmers - and oh by steps to writing, the way, you said ‘stilts’ when the proper term is ‘piles,’ so why should anybody listen to you?” Have Smartphones Destroyed a Generation?

More comfortable online than out partying, post-Millennials are safer, physically, than adolescents have ever been. But they’re on the brink of write act essay, a mental-health crisis. O ne day last summer, around noon, I called Athena, a 13-year-old who lives in Houston, Texas. She answered her phone—she’s had an iPhone since she was 11—sounding as if she’d just woken up. We chatted about her favorite songs and TV shows, and essay, I asked her what she likes to do with her friends. “We go to the mall,” she said. Best Way To? “Do your parents drop you off?,” I asked, recalling my own middle-school days, in for thesis proposal the 1980s, when I’d enjoy a few parent-free hours shopping with my friends. “No—I go with my family,” she replied. “We’ll go with my mom and brothers and walk a little behind them. I just have to best way to tell my mom where we’re going. I have to check in every hour or every 30 minutes.”

Those mall trips are infrequent—about once a month. More often, Athena and her friends spend time together on essays in corporate their phones, unchaperoned. Unlike the best write act essay teens of my generation, who might have spent an evening tying up the new york essays family landline with gossip, they talk on Snapchat, the smartphone app that allows users to best write act essay send pictures and videos that quickly disappear. They make sure to keep up their Snapstreaks, which show how many days in a row they have Snapchatted with each other. Sometimes they save screenshots of particularly ridiculous pictures of friends. David The End Of The? “It’s good blackmail,” Athena said. (Because she’s a minor, I’m not using her real name.) She told me she’d spent most of the summer hanging out way to write, alone in her room with her phone. To Writing A Persuasive? That’s just the way her generation is, she said. “We didn’t have a choice to know any life without iPads or iPhones. I think we like our phones more than we like actual people.”

What Harvey Weinstein's Apology Reveals. On Thursday, The New York Times published an best, article reporting “decades of sexual harassment accusations” against the mogul. Weinstein responded—with a statement that perfectly captures this chaotic moment in new york 2012 American culture. The apologies, taken together, read like poetry—or, perhaps, an excruciatingly bad game of way to write act essay, Mad Libs. Steps To Writing A Persuasive Speech? This was a wake-up call. I’m so sorry. Way To Write? It’s not okay.

I have more work to do. I’ll do better. Please help me do better. I’m sorry. I’m very sorry. I’m so very sorry. I really do respect women. The latest person to add his own verses to this collective document of the way we live now—the latest man to apologize for sexual misconduct revealed and regretted—is Harvey Weinstein. I Write My Name College? Hollywood’s extremely powerful king (and queen)maker, The New York Times reported on Thursday, has been repeatedly accused of sexual harassment and write, unwanted physical contact by essays, women who have worked with him at both Miramax and the Weinstein Company. “An investigation by The New York Times ,” Jodi Kantor and Megan Twohey write, “found previously undisclosed allegations against Mr.

Weinstein stretching over nearly three decades, documented through interviews with current and former employees and film industry workers, as well as legal records, emails, and internal documents from the businesses he has run.” What If Everyone Ate Beans Instead of Beef? What can an individual do about climate change? The easiest answer: make this one dietary switch. Depression, anxiety, overeating, addiction, and all other mental disorders share a common mechanism. Mass Shootings in the United States: 'This Is Who We Are' In the wake of Las Vegas, only way to act essay, one thing is certain, according to James Fallows: it will happen again.

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